Curtain Up at Rødovre Centrum

Entertainment, Movie Theatre Premieres and Partnerships, Special Events

Denmark’s Royal Theatre stages some retail drama to shoppers’ delight.

Denmark's Rødovre Centrum is delivering on its "shoppertainment" promise these days, thanks to a collaboration with The Royal Theatre. Between bouts of shopping, visitors are catching live shows of "The Power of Drama," a work that organizers [...] Tactics Subscribers Read More...

Dinner and a Movie…and Gaming

Entertainment, Movie Theatre Premieres and Partnerships

Cineplex Junxion is scheduled to debut at Erin Mills Town Centre in late 2020.

Cineplex is out to disrupt the movie theatre industry—again. After introducing its VIP concept with plush reclining chairs and seat-side dining, the Canadian entertainment company has dreamt up a new scheme: Cineplex Junxion, a destination th[...] Tactics Subscribers Read More...

Taking Cover at the Square

Entertainment, Movie Theatre Premieres and Partnerships

Rainy weather brings seasonal event partnership opportunity for an Aussie shopping center.

Retail centers whose primary catchments include waterfront communities face ongoing competition from their natural environment—yanking residents away from beachside leisure and sunset strolls is no small feat. Eventually, though, the weather t[...] Tactics Subscribers Read More...

Meet Me at The Grove, Babe

Entertainment, Movie Theatre Premieres and Partnerships

L.A. center gives its special event series a touch of old Hollywood glam.

Special moments are meant to be savored, so The Grove is giving lovebirds plenty of time to celebrate this year. The Los Angeles center has stretched Valentine's Day into a Month of Love with a focus on entertainment, hosting the Award Nominated[...] Tactics Subscribers Read More...

How to Catch a Con at The Grove

Entertainment, Movie Theatre Premieres and Partnerships

Visitors with far-fetched tales will have trouble passing the lie-detector test.

Would-be con artists beware. The Grove in L.A. has set up a lie detector booth in its park to see how good (bad) people are at passing off their fanciful stories as the truth. It's all part of a promotion for Sneaky Pete, the new Amazon original[...] Tactics Subscribers Read More...