Knitters Meet Their Match at Adelaide Arcade

Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events

The shopping center’s Knit-o-Rama will anchor a fundraiser for the Deafblind Association of South Australia.

The rules are simple: Knit as many 10cmx10cm squares as possible in four hours. That is the challenge that Adelaide Arcade's team has set for the center's inaugural Knit-o-Rama competition that will see 50 knitters face each other individually [...] Tactics Subscribers Read More...

Boxpark Is Cheering for Women Who Play

Celebrity Appearances, Community Relations, Community Room, Entertainment, Special Events

The mall is calling on young females to get in the game with the help of pro athletes.

Don't let the name that Boxpark (London, UK) chose for its latest initative fool you; #WOMXNWHOPLAY isn't just about timidly dabbling in some activity or another to pass time. The mall's campaign, launched last Friday ahead of the UEFA Women's [...] Tactics Subscribers Read More...

Pasadena Chalk Festival: Back Live & IRL

Community Relations, Community Room, Entertainment, Fundraisers, Special Events

The Paseo has its hook to draw in shoppers this upcoming Father’s Day weekend.

How's this for a retail marketing statement? No less than 600 artists will be live and on-site at The Paseo when the California center hosts the 29th annual Pasadena Chalk Festival on Father's Day weekend. After a couple of virtual versions due[...] Tactics Subscribers Read More...

U.S. Open Fever Hits The Street Chestnut Hill

Entertainment, Special Events

The center is using the big championship as a platform to support a scholarship program.

The excitement is building in Massachusetts as the state readies to host the U.S. Open Championship next week. With the qualifying rounds now over, golf fans will set their sights next on The Country Club in Brookline for the big event. With so[...] Tactics Subscribers Read More...

Mall Gigs Are Hot Tickets for Art Seekers

Amenities, Entertainment, Special Events

PACE is once again teaming up with Gigs4U, bringing live performances to new audiences.

Who says you need to rely on traditional venues to make a city's cultural scene thrive? That stance is losing ground and now more than ever, what gives a place stage status is what audience it draws. That's how a shopping center got on PACE's r[...] Tactics Subscribers Read More...

Need a Stage? Try the Play Area

Entertainment, Special Events

This mall’s themed space for kids doubles as a live entertainment venue.

On any given day, the Play Place under the domed skylight of the Galleria Dallas is teeming with children looking to burn off some energy running around and climbing on the rainforest-themed structures while their parents take a break from shop[...] Tactics Subscribers Read More...

Springtime Is Showtime at Bluewater

Entertainment, Sales Promotions, Sales Promotions & More, Seasonal Giveaways, Special Events

Energy prices, AR, drone-based services, and sustainability will be among the topics that the mall will tackle.

The green-thumbed and DIYers will be well-served over the next ten days at Bluewater (Kent, UK). No less than 30 retail outlets and service providers will pop up at the center for the Spring Home & Garden Event, which promises to deliver knowle[...] Tactics Subscribers Read More...

Curtain Up at Rødovre Centrum

Entertainment, Movie Theatre Premieres and Partnerships, Special Events

Denmark’s Royal Theatre stages some retail drama to shoppers’ delight.

Denmark's Rødovre Centrum is delivering on its "shoppertainment" promise these days, thanks to a collaboration with The Royal Theatre. Between bouts of shopping, visitors are catching live shows of "The Power of Drama," a work that organizers [...] Tactics Subscribers Read More...

Cockburn Gateway Just Raised Its XP

Décor Themes, Design Studio, Entertainment, Mall Websites, Sales Promotions & More, Seasonal Giveaways, Technology Lab

Woodland creatures give shoppers a thrill at Cockburn Gateway.

The path leading to Cockburn Gateway's food court looks suspiciously green these days. A woodland temporarily lures visitors away from nearby shops to engulf them in an interactive tunnel where trees can speak and a dragonfly takes on gigantic [...] Tactics Subscribers Read More...

MEC Lures Office Workers with…Gaming?

Entertainment, Special Events

High-tech entertainment is one way to get people excited about heading back to their CBD cubicles.

You've read this right. There's no story mix-up with a case study on a software development firm trying to attract fresh Gen Z graduates with a staff game room, although Montreal Eaton Centre's (MEC) strategic thinking is similar. The Canadian [...] Tactics Subscribers Read More...