Charity on the Menu of Pop-up Eateries

Precinct transforms laneway into a community gathering place.

A healthy lifestyle focus, a particular type of cuisine, eye-catching decor, live entertainment—every eatery has its hook. Beginning this week, this Australian center's pop-up F&B tenants will share not a culinary or decor feature, but their p[...] Tactics Subscribers Read More...

This Gift Registry Has a Social Purpose

Charity Partnerships, Community Room

Tableware and small appliances among sought-after essentials.

Setting up a gift registry is usually to celebrate a happy occasion, like a wedding or a graduation. However, one retailer is putting one of its own registries to community use, hoping to give some very vulnerable people the kind of basic help t[...] Tactics Subscribers Read More...

CORE Steps Up for Women’s Health

Charity Partnerships, Community Room

Calgary retail destination supports off-site fundraising event.

For the third year in a row, the Calgary Heart Truth Fashion Show will bring together Canadian public figures from the worlds of sports, health, fitness, music, corporate, and media to support the Heart and Stroke Foundation's Health Month aware[...] Tactics Subscribers Read More...

A Holiday Labor of Love

Charity Partnerships, Community Room

Mall shoppers secure donations for foundation helping sick kids and their families.

From the Pont des Arts over the Seine river in Paris to the Great Wall of China in Beijing—the ritual of hanging love padlocks to fixtures to symbolize the commitment of sweethearts to each other has spread to every corner of the globe. At one[...] Tactics Subscribers Read More...

MOA Breaks World Record for Charity

Charity Partnerships, Community Room

Mall of America kicks off the kettle season with the Salvation Army.

Mall of America, The Salvation Army, and Handbell Musicians of America have just entered the Guinness Book of World Records for bringing together the largest handbell ensemble—664 musicians, to be precise. The previous Guinness World Record wa[...] Tactics Subscribers Read More...

Mall Links Decor to Oxfam Fundraiser

Charity Partnerships, Community Room

Holiday program will help support families and individuals living in poverty.

It's customary for shopping centers that celebrate Christmas to use a special tree as a focal point for their seasonal decor. One Australian marketing team was particularly enthusiastic in its endeavor this year and placed no fewer than 150 tree[...] Tactics Subscribers Read More...

Mirvac Has Launched the Toy-riffic Giveaway

Charity Partnerships, Community Room

Hasbro prize packs included in list of giveaways totaling over $45,000.

Once the holiday season officially gets underway, malls will be battling for shopper business while charities compete for donations. Three Mirvac center teams figured they'd tackle both challenges together this month with one initiative that mix[...] Tactics Subscribers Read More...

Girls Find Strength at Inside Out Runway Show

Charity Partnerships, Community Room

Carolina Place will host the Girls on the Run organization right before Halloween.

True beauty lies inside. It's a well-known adage meant to give people the confidence to face themselves in the mirror and life in general. However, when you're a girl dealing with societal pressures in the school halls or on the playground, real[...] Tactics Subscribers Read More...

Social Media Peeps Lead to Meals for Kids

Charity Partnerships, Community Room

Canadian mall uses low-tech/high-tech strategy to run its community fundraiser.

Devonshire Mall is trying out a two-pronged initiative to help children in need in its area. The Ontario, Canada, center is asking its shoppers to both visit in person and turn to their social networks to support its cause during Back to School.[...] Tactics Subscribers Read More...

These Students’ Work Life Starts at The Mall

Charity Partnerships, Community Room

Hands-on program helps local students find the right career path.

The Mall Wood Green and the National Citizen Service (NCS) renewed their partnership earlier this summer to run The Challenge, a vocational program that gave youths ages 15 through 17 a taste of real-life work. More than 60 students from the Har[...] Tactics Subscribers Read More...