Shopping Like a Champion

Americana Manhasset customers go the distance to support dozens of charities.

Some people shop at the mall to support their children's schools; others do it for charity. The latter performed to the best of their ability this past holiday season, helping New York state's Americana Manhasset raise a whopping US$1,084,786 on[...] Tactics Subscribers Read More...

Wanderlust 108 Has (RED) Campaign Tie-in

Charity Partnerships, Community Room

North American wellness-focused event series will benefit AIDS cause.

Here's a marketing alliance that makes sense: Wanderlust, the agency that creates events, media, products, and experiences with a health and wellness goal, has partnered with Adidas and the (RED) campaign for its 108 series of mindful triathlons[...] Tactics Subscribers Read More...

Mandy’s Joins Cominar In Holiday Fundraiser

Charity Partnerships, Community Room

Developer aims to raise $150,000 with Forest of Stars charity initiative.

For mall-bound shoppers, part of the joy of the holidays is to take in the theme décor. At 18 Cominar centers in Québec, Canada, visitors will be able to say that they had a hand in it this year. The developer is well on its way to raising its[...] Tactics Subscribers Read More...

No Worries, We’ll Get That

Charity Partnerships, Customer Service

Developer introduces Aussie first with holiday purchase delivery services.

You shop it, we drop it. It's a pretty inviting proposition, especially during the typically chaotic holiday season, and it's a promise that a mall developer in Australia has made to its keenest of customers. GPT Group teamed up with MailPlus[...] Tactics Subscribers Read More...

Malls Are Potential Repurposing Goldmines

Charity Partnerships, Community Room

No-waste policy helps mall strengthen ties within its community.

Refurbishments can yield a shopping center a lot of positive publicity and a spike in visitor traffic. But if word gets out that old materials were simply tossed into a landfill site, that must-see destination will become social media's new pari[...] Tactics Subscribers Read More...

CSR: It’s In the Bag

Charity Partnerships, Community Room

Mall turns network of fashionistas into lifeline for women in need.

If you're a woman with a certain thing for purses and who admittedly has a few bags lost in the depths of her well-appointed wardrobe, there are a few strangers in need in your community who'd be more than willing to help you with that problem. [...] Tactics Subscribers Read More...

The Dog House Isn’t So Bad After All

Charity Partnerships, Community Room

NorthPark’s third annual event will benefit the SPCA of Texas.

Bark + Build is back at NorthPark. Until December 3, the Dallas, USA, shopping center will exhibit one-of-a-kind dog houses that architects, contractors, and design teams have created. A panel of judges will rate the pet homes based on their des[...] Tactics Subscribers Read More...

This Pop-up Eatery Is “Pay as You Feel”

Charity Partnerships, Community Room

Mall patrons are invited to pay however much they are willing to give.

It isn't often that entrepreneurs dream up a retail concept with the aim of putting themselves out of business as quickly as possible. It is one temporary mall tenant's social mandate, though, and a lot of shoppers are thankful for it. Adam S[...] Tactics Subscribers Read More...

Dogs Hit the Runway at MOA

Charity Partnerships, Community Room

Local designers outfit furry friends for a special community cause.

We've heard of dog skills shows, but it isn't every day that canine models jump onto a catwalk to present a seasonal collection of fashions. Well, they did at Mall of America last Saturday. More than 20 dogs from Secondhand Hounds, including a f[...] Tactics Subscribers Read More...

Want Donations? Go Door to Door

Charity Partnerships, Community Room

Donation bag drop-off part of the Food Bank’s community outreach strategy.

We know, it doesn't sound very modern and there is no high-tech innovation in this method of encouraging participation in your shopping center's charitable endeavors, but it can work. Take it from one organization that has spent decades building[...] Tactics Subscribers Read More...