Bentall Kennedy’s Friendly Feud

Shopping centers battled each other to raise awareness and donations for food banks across Canada.

One delegation temporarily went MIA at a recent ICSC Canadian Convention. Members of Bentall Kennedy’s retail division all slipped out during the 2012 event and took to the streets of Toronto to fundraise for The Daily Bread Food Bank. Split i[...] Tactics Subscribers Read More...

Woodgrove Centre Links Up CSR Initiatives

Community Room, Fundraisers

Green drive keeps recyclables out of the landfills, and supports the breast cancer cause in an original and active way.

Woodgrove Centre might boost its recycling numbers while helping to raise funds for the Nanaimo & District Hospital Foundation (NDHF). This month, the Canadian center will host the Nanaimo Wave Babes Dragon Boat team for a daylong recycling driv[...] Tactics Subscribers Read More...

Hyatt Plaza Bridges Cultural Gap with Fast-A-Thon

Community Room, Fundraisers

Fundraisers have supported a number of humanitarian causes, including bringing relief to Syrian refugees and flood victims in Pakistan.

Hyatt Plaza’s food court is normally abuzz with patrons digging into dishes and savoring treats from around the world. But for 15 hours this past July, visitors witness a very different scene: people fasting together. The Doha, Qatar mall held[...] Tactics Subscribers Read More...

Rosebuddies Unite

Community Room, Fundraisers

Rosebud Plaza launches CSR program with giant human daisy chain to raise awareness and funds for charity that delivers child services and wellness programs.

When Rosebud Plaza launched its new Rosebuddies CSR program last spring, the community literally came out to support it. The Australian center’s initiative is meant to give local not-for-profit groups a boost and access to its large audience t[...] Tactics Subscribers Read More...

Buskers to Perform for Charity at Intu Potteries

Community Room, Fundraisers

MIH’s customizable concerts said to have therapeutic benefits to 350 people receiving care and treatments in hospitals and health centers.

Blue Sun is used to playing small venues. Like fellow artists Jon Scully Duo and Romance in Durango, the acoustic duo regularly works with Music in Hospitals (MIH), a UK organization that puts on live concerts for children and adults in Stoke-an[...] Tactics Subscribers Read More...

Back to the Future

Community Room, Fundraisers

Simon Youth Foundation takes its education cause online with testimonials, event recaps, and a fundraising tool.

One thousand dollars can separate a high-school dropout from a college-bound graduate, and a Simon Property Group (SPG) initiative is helping to fill the gap. According to SPG’s Simon Youth Foundation (SYF), that amount is enough to support an[...] Tactics Subscribers Read More...

The Little Screen Drive

Community Room, Fundraisers

Digital Christmas tree trimmed with LED display panels showing shoppers’ goodwill messages to Sydney residents in need.

Australia’s OzHarvest will be able to deliver 6,638 extra meals to Sydney residents in need this summer, thanks to very special Christmas tree. Last December, Broadway Shopping Centre (Broadway) raised the $6,638 to fund those meals during its[...] Tactics Subscribers Read More...

American Red Cross Takes Campaign Online

Community Room, Fundraisers

ARC shows donors exactly where their money goes in video series made to share online, go viral.

Successful charities have been pretty good at crafting brand stories that make you want to hand them a check, so they can go out and change the world for the better. The American Red Cross (ARC) is among them, and the public has rightfully come [...] Tactics Subscribers Read More...

Puppets to the Rescue

Community Room, Fundraisers

Actress Małgorzata Socha fronts Polish center’s drive to raise funds for the Dr. Clown Foundation and bring comic relief to ill children.

It doesn’t hurt to have a celebrity in your corner if you’re going to battle for exposure during the holidays. That’s especially true when you are trying to convince shoppers to support your charity fundraising efforts over one of the hund[...] Tactics Subscribers Read More...

Shoppers Bid on Photo Shoots for Charity

Community Room, Fundraisers

People’s love of holiday photos make winter and school a little easier for homeless and low-income children.

Every October, people flock to child photographer Kim Lowe’s Two Birds Web page to bid on a professional holiday card photo shoot for their kids. What draws them to the site is that they not only have the services of a stylist and a hair/ make[...] Tactics Subscribers Read More...