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Community Room

Bag Habits Are Hard to Break

Community Room, Sustainability

In the ongoing battle to rid the marketplace of plastics, shoppertainment tactics are sometimes needed.
There are two ways you can go about inspiring change: You can spread the word, or you can roll up your sleeves. A UK center clearly went for the latter approach this past June 5 to mark World Environmental Day, easing tenants' transition to more[...] Tactics Subscribers Read More...

Cameron Toll Gives Thousands of Bees a Home

Community Room, Sustainability

The Scottish center makes another green move, this time on its rooftop.
Some new tenants have moved to Cameron Toll Shopping Centre (Edinburgh, Scotland) and you can find all few thousands of them on the roof. With this, the latest in a series of sustainability-focused initiatives, the mall hopes to help pollinate t[...] Tactics Subscribers Read More...

On Track: Pike & Rose Is LEED Gold

Development News, Sustainability

FRIT stays the sustainability course in developing its community-anchored project in Maryland.
Federal Realty Investment Trust (FRIT) has achieved Gold LEED certification for the latest stage of its Pike & Rose mixed-use development in North Bethesda, USA. The 24-acre project has several significant eco-mindful elements, including a solar[...] Tactics Subscribers Read More...

Business in the Front, Party in the Back

Development News, Sustainability

This revamped market street park proves that going natural isn’t the only way to go green.
From the time it opened 15 years ago, Market Street in The Woodlands, Texas, has always been about meeting multiple shopping needs—from fashion to dining to entertainment. With the recent revitalization of its main gathering area, dubbed Centr[...] Tactics Subscribers Read More...

Kids Take Up the Green Cause

Community Room, Sustainability

South African mall puts the fun in recycling.
If Recyclaville sounds to you like a fanciful creation, you're partially right. It doesn't exist—yet. It's what a primary school student imagined for her ideal future, and it was just the kind of creativity that a South African shopping center[...] Tactics Subscribers Read More...

Powering Up on Sunshine

Community Room, Sustainability

All that these retail partners now need is a little cooperation from Mother Nature to turn sunrays into energy.
Solar panels are visual testaments to developers' commitment to sustainability, but they don't necessarily reflect their design sensibility. One Aussie shopping center might offer the key to a workable future compromise. Vicinity Centres (Vic[...] Tactics Subscribers Read More...

Sevenoaks Issues Green Challenge to Students

Community Room, Sustainability

The academic trivia-based competition is now in its sixth year.
Teams of high-school students will soon get another opportunity to put their environmental knowledge to the test and connect classroom learning to solving real-life problems. They'll do it at a western Canadian mall in the hopes of winning cash [...] Tactics Subscribers Read More...

Bikini Berlin’s Big Green Bag Swap

Community Room, Sustainability

One of the mall’s first initiatives of the year will help support sustainable fashion.
Germany's fashion houses are gearing up for Berlin Fashion Week and with that comes the first slew of style-focused retail marketing campaigns. At the Bikini Berlin container mall, the focus will be on sustainability, starting with the "Your[...] Tactics Subscribers Read More...

Aussie Mall Goes Back to Food Basics

Community Room, Sustainability

The online service links the property’s CSR mandate to the wellness lifestyle trend.
Knowing celebrity chefs and food bloggers on a first-name basis can help your shopping center's marketing team get the inside track in the race to lure mindful eaters. However, an even better tactic might be to help your target customers enrich [...] Tactics Subscribers Read More...

Get the Buzz Without the Guilt

Community Room, Sustainability

Four local personalities lend their design flair to Toowong Village’s reusable cup project.
Every 30 minutes, some 50,000 disposable coffee cups are used in Australia—that's one billion ending up in landfill annually. The marketers at Toowong Village (Queensland) have launched a stylish campaign to help stop the waste and recently un[...] Tactics Subscribers Read More...
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