Field’s: It’s All Coming Together

Advertising Creative Design, Design Studio

Danish center chooses visual interruption strategy for new “Lose Yourself in Fashion” campaign.

Field’s is starting to look a lot like a marketing hacker. The Danish center and its collaborator, the Yellow creative agency, have gotten into the habit of deconstructing traditional principles of graphic design, visual merchandising, promoti[...] Tactics Subscribers Read More...

Creative Projects Turn Retail Destinations into Public Art Venues

Advertising Creative Design, Design Studio

Australia’s 140 mixed-use project and Hong Kong’s K11 Mall are among retail and art mashups that act as hubs where different life interests and pursuits intersect.

Graphic designer Matt W. Moore burst onto the international scene when he collaborated with Coca-Cola on its London 2012 Olympic Summer Games campaign. He and a team of painters are now about to embark on a five-week project to create a permanen[...] Tactics Subscribers Read More...

Shoppers Heavily Caught In Spindles Lockdown

Advertising Creative Design, Design Studio

One thousand students got the VIP treatment as they took over the UK mall for an evening of shopping and entertainment.

Students are often glared at when they shop in packs, but not at Spindles Town Square (STS). They recently got to feel some love at the Oldham, UK center during a three-hour Student Lock Down event help in partnership with tenants and local orga[...] Tactics Subscribers Read More...

Designing Shoppers: iPad Game, Facebook Inform Macquarie Centre Management Team

Advertising Creative Design, Design Studio

While consumers play Design Your Dream Fashion Mall, AMP is taking notes that will help it fine tune its center’s retail mix while it undergoes a $390 million redevelopment.

You can find out a lot about people’s true desires when you ask hypothetical questions. Since the conversation isn’t anchored in reality, there’s no need to hold anything back. It’s the type of communication dynamics that might produce v[...] Tactics Subscribers Read More...

Christmas In Wonderland

Advertising Creative Design, Design Studio

Field’s envisions the kind of whimsically fashionable holiday season that Alice would have enjoyed in Wonderland.

There was no Christmas scene in Lewis Carroll’s Alice’s Adventures in Wonderland tale, but had there been one the graphics might have looked somewhat like the Field’s 2012 holiday campaign. “The aim was to market Field’s as a wonder[...] Tactics Subscribers Read More...

The Game Changer

Advertising Creative Design, Design Studio

Supermodel Coco Rocha is set to inspire shoppers to take a closer look at Toronto’s Yorkdale Centre following its $220 million expansion.

Finding the right model to be the face of a shopping center is often more a matter of budgeting than esthetics or personality. Lucky for Canada’s Yorkdale, owner Oxford Properties had pockets deep enough to book one of the most sought-after mo[...] Tactics Subscribers Read More...

Still on Track

Advertising Creative Design, Design Studio

With a cleaner image and a new advertising campaign, Dufferin Mall is out to prove that it can not only deliver the merchandise mix that fashionistas want but also keep up with their digital lifestyles.

It’s taken Dufferin Mall a few years to shed its “ghetto center” image, thanks in part to the “Dufferin Mall. Really” branding campaign that managed to convince Canada’s downtown Toronto shoppers that they could score some highly fas[...] Tactics Subscribers Read More...

A Vintage Revival

Advertising Creative Design, Design Studio

Looking back at the UK city of Blackpool’s past was the right way forward for Houndshill Shopping Centre and its 60 retail tenants.

There’s more to pulling off a vintage style advertising campaign than dusting off a few decades-old jackets and accessories. It’s about breathing new contemporary life into foregone times, and it’s an art at which Houndshill Shopping Centr[...] Tactics Subscribers Read More...

Big and Bold

Advertising Creative Design, Design Studio

High-end automaker takes on Times Square with 26-storey LED screen to run new one-minute spots on a loop every hour.

Audi of America could not have picked a more cluttered advertising space to promote the launch of its new A7 model last spring than New York City’s Times Square. It wanted the reach, so it got the creative team at MediaCom to design a campaign[...] Tactics Subscribers Read More...

Not So Warm and Fuzzy

Advertising Creative Design, Design Studio

Musical PSA to fight youth bullying made for a rather unusual and hard-to-ignore rendition of a holiday classic.

Silent Night is a holiday classic, but the version that some Belgian shoppers heard at their local mall last holiday season was anything but familiar. The Duval Guillaume Modem agency gave the carol a drastic makeover before handing the music sh[...] Tactics Subscribers Read More...