Fairy Dust Prevails at Sherwood Park

Sales Promotions, Sales Promotions & More

The Enchanted Garden revitalizes the magic for 800 children and the center’s retailers.

It was a whimsical mall marketing idea with all the components children love. Incorporating fairies and magical moments, Sherwood Park Mall's 'Enchanted Garden' event is storytelling rolled out at a creative high spurring on the curious with a b[...] Tactics Subscribers Read More...

Ivanhoé Cambridge Trials Interactive Digital Windows to Promote Gift Buying

Sales Promotions, Sales Promotions & More

Window-shopping is no longer synonymous with missed sales for two Canadian malls.

Having trouble finding holiday gifts for certain people in your life? Be it your daughter’s teacher, a co-worker or Mr. and Mrs. Perfect who are hosting the neighborhood open house this year, Ivanhoé Cambridge’s marketers feel your pain. Th[...] Tactics Subscribers Read More...

eBay Turns Boxing Day Selling on its Head

Sales Promotions, Sales Promotions & More

eBay helps shoppers turn unwanted holiday gifts into cash.

Once the holiday fairy dust settles, many households across America will find themselves with too much stuff. No tearjerker here, it’s a first-world problem. Still, stashing unwanted gifts in drawers and closets is wasteful so eBay came up wit[...] Tactics Subscribers Read More...

Vloggers Have Mall Shoppers’ Gift Lists Covered

Sales Promotions, Sales Promotions & More

From cologne for him to top toy tips from a little personal shopper, Manchester Arndale’s gifting video series is part resource part entertainment.

If you think that putting the squeeze on your graphic design team is the best way to produce standout marketing collateral, have a talk with yourself. The barrier to innovation might not be design or execution, but the concept itself. Take Manch[...] Tactics Subscribers Read More...

Singapore Shoppers Hit the Mall Beach

Sales Promotions, Sales Promotions & More

313@somerset’s sales promotion and movie tie-in event wraps up this weekend.

A life of leisure is tough, but someone's got to step up and live it. Just ask shoppers at Singapore's 313@somerset. They're being treated to a #313LIFEISABEACH event and sales promotion, and chances are they're doing their best to cope. Laun[...] Tactics Subscribers Read More...

Dixie Steps Out for a Wild Marketing Ride

Sales Promotions, Sales Promotions & More

Canadian outlet mall making shoe lovers’ day taking footwear collection on the road.

The Dixie Outlet Mall's promotional team got its own branded truck and it's taken it to the streets of five municipalities of the Greater Toronto Area to present its latest footwear collections. With its fashion jungle graphics, the Wild for Sho[...] Tactics Subscribers Read More...

intu Puts Retail Stylists in the Spotlight

Sales Promotions, Sales Promotions & More

Style Garden campaign installation will pop up in 15 intu malls this month.

Shoppers don't know their names, but retail stylists, buyers, and creative directors are the links without whom runway looks would never make their way to store shelves. So intu shopping malls across the UK are giving these fashion curators prop[...] Tactics Subscribers Read More...

Night Owls Coming to Shoppi Tivoli

Sales Promotions, Sales Promotions & More

Customers will be treated to retail deals and entertainment on the eve of Good Friday.

Exciting things happen after the sun sets. At least that's what Shoppi Tivoli is telling its target customers to get them psyched to roam its halls and visit its stores a little longer this coming March 24. The Swiss center has planned a late sh[...] Tactics Subscribers Read More...

Santana Row Offers Rainy Day Rewards

Sales Promotions, Sales Promotions & More

Shoppers now have incentives to step away from their screens to go browse the stores.

Rain, wind, snow—those never used to get in the way of shopping. In this era of online retailing and mobile browsing, though, things are a little different. That's why Santana Row, which is nestled in California's Silicon Valley tech hub, figu[...] Tactics Subscribers Read More...

Lifestyle Marketing: Shoppi Tivoli Gets It

Sales Promotions, Sales Promotions & More

Swiss shoppers test the latest in athletic gear, get body analysis and play with tech toys.

There’s a difference between selling merchandise and supporting a lifestyle…by selling an array of complementary products. Granted, the line is a fine one, but understanding where it lies can give retailers the market advantage. The team tha[...] Tactics Subscribers Read More...