Clarke Quay Promotes Friends with Benefits

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Singapore shopping center plays numbers game to boost traffic, increase loyalty club membership.

Here’s one way to build traffic: reward customers for shopping in packs. It’s the concept that Singapore’s Clarke Quay Central used for its “Friends with Benefits” March sales promotion. The larger the groups were, the deeper the eligi[...] Tactics Subscribers Read More...

Entertainment on the Side

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Belmont Forum hosts celebrity chefs to launch Forum Fresh food precinct, runs Camp Cuisine program for school children to discover a variety of foods and learn the benefits of eating fresh produce in season.

It’s no secret that shopping centers face an uphill battle in the foodie wars. The practicality of the one-stop shop is no longer enough to consistently produce queues in food courts, especially with the rising popularity of food trucks and ni[...] Tactics Subscribers Read More...

Face Value: Centre Commercial’s High-Profile Magazine Launch

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French center won’t give out namesake publication for free. Readers will pay $16 per issue (more than $30 to have it home delivered) that will be packed with everything from investigative reports to interviews.

There was a time when shopping centers used the word “catalog” to describe the publications that they produced to promote their retailers. That moniker has since gone out of favor, replaced by “magazine” to fit the industry’s lifestyle[...] Tactics Subscribers Read More...

Call of the Fashionably Wild

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Canada’s great outdoors inspire Edmonton City Centre’s B2B deals.

You don’t need to be a racecar driver to enjoy a ride behind the wheel of a Ferrari. Not everyone who walks around in an Arc’teryx jacket is a mountaineer, either. The consumer urges usually stem from people subscribing to a lifestyle ideal.[...] Tactics Subscribers Read More...

Intu Potteries Waves Its Magic Wand

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Game show sees participants sitting on Cinderella throne to select a box of shoes from mall display wall. If the shoes fit, they’re free.

You know how the story goes: if Cinderella can slip her foot into that legendary glass slipper, then she’ll go from rags to riches. That fairytale ending has inspired Intu Potteries to deliver a similar experience to its shoppers—minus the f[...] Tactics Subscribers Read More...

Your Store Product Mix: What’s New About It?

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New additions to your product mix won’t do your store any good if shoppers don’t know where to find them.

Over the past few years, consumers have been afraid to spend their cash. When they have opened their wallets, they’ve consciously avoided the status buyer moniker. As a result, retailing has been more challenging. But a shift in consumer patte[...] Tactics Subscribers Read More...

A Shorter Holiday Season: The Alarm Bells Are Ringing

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This year’s holiday shopping season, the period from Thanksgiving to Christmas, will be six days shorter than last year’s. That, coupled with an early start to Hanukkah, has malls and retailers moving up their marketing calendars.