Toy Soldiers and Sugarplum Fairies

Sales Promotions, Sales Promotions & More

Bluewater turns on the magic with a holiday program inspired by the Nutcracker ballet.

Bluewater hung up its holiday shingle on Memory Lane last year. The UK center worked closely with its retailers and London agency 23red to transform a mix of traditional themes and contemporary digital tools into one integrated campaign that cou[...] Tactics Subscribers Read More...

Gather Round for the Beauty Banquet

Sales Promotions, Sales Promotions & More

The UK’s Trafford Centre promotes beauty category via annual theatrical events.

The bounty that the Trafford Centre laid out for its shoppers and which won a BCSC Purple Apple Award last year was a feast, but not edible. Despite colorful appearances, every morsel featured at the UK mall’s Beauty Banquet was to be applied [...] Tactics Subscribers Read More...

Key To The Castle

Sales Promotions, Sales Promotions & More

Shane Hansraj won himself a $350,000 home. That’s not a bad reward for taking the time to drop by his local mall and tour a new residential development.

The Canadian city of Edmonton has become quite a dense market for shopping, but Southgate Centre (Southgate) managed to carve itself a nice marketing niche last spring through a partnership with the Creekwood Chappelle (Creekwood) residential de[...] Tactics Subscribers Read More...

Border Patrol

Sales Promotions, Sales Promotions & More

Polo Park among Canadian centers working hard to keep their deal-seeking customers shopping at home, instead of heading south on Black Friday.

Black Friday shopping used to be somewhat like a reality TV show for many Canadians. For a long time they watched reports of American store stampedes on the evening news, but couldn’t relate to the phenomenon. But that might change as the GFC [...] Tactics Subscribers Read More...

The Customer Is Your Marketing Department

Sales Promotions, Sales Promotions & More

Shopping crawls, cash mobs part of mounting evidence that shoppers, not hired promoters, are now at the retail marketing helm.

Remember the days when larger retailers had marketing departments, and those departments developed the marketing strategies for the businesses? Companies tried to decide their own destiny. Not so anymore. Today, the rules have changed and the[...] Tactics Subscribers Read More...

Loving the Union

Sales Promotions, Sales Promotions & More

Union Square draws its revenues from a small catchment, but it managed to increase productivity by digging a little deeper into shoppers’ pockets.

Aberdeen shoppers didn’t wait until this past Valentine’s Day to reveal the object of their shopping affection. The Scots spoiled Union Square with a 12.1-percent boost in traffic and a 7.9-percent jump in sales last holiday season in respon[...] Tactics Subscribers Read More...

Arresting: A Pop-Up Event

Sales Promotions, Sales Promotions & More

Shopping Center marketer sees her marketing budget increased after holiday village event boosts sales by nearly nine percent.

While some marketers are struggling to secure their holiday budgets, the Academy’s Anna Bluman has seen her promotional fund grow. Last year, she asked the landlords of the 65,000sqft Scottish center for £15,000 ($24,225) to help back her “[...] Tactics Subscribers Read More...

GSUSA Rings In Year of the Girl at MOA

Pop-Up Stores, Sales Promotions, Shopping Center Business

Girl Scout Shop pops up at the Mall of America and yes, it sells a whole lot more than those tempting cookies.

The Girl Scouts of Minnesota and Wisconsin River Valleys won’t need to hit the streets quite as hard as usual to sell their famous cookies and other branded products this year. For five weeks, they’ll have their own store at the Mall of Amer[...] Tactics Subscribers Read More...

Backing the Recovery

Sales Promotions, Sales Promotions & More

Watters Creek at Montgomery Farm shows its allegiance to the stars and stripes with “Made in America” shopping guide in bid to help boost local economy

The people of Texas are known to be state proud, but this past Presidents Day Watters Creek at Montgomery Farm (Watters Creek) appealed to their country allegiance. The Allen shopping center marked the holiday with the “Made in America” camp[...] Tactics Subscribers Read More...

The Power Of Qee

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Chadstone grosses close to $97 million in sales in one month with high-profile campaign

What do toy bears have to do with L’Oreal Melbourne Fashion Week? Prior to March 2011, the answer coming from shoppers at Australia’s Chadstone-The Fashion Capital probably would have been “uh, nothing?” But that all changed when the cen[...] Tactics Subscribers Read More...