Luxury Retail Marketers Unite

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New alliance aims to attract more shopping tourism business across America.

Ten of America's top luxury centers are starting off the New Year with a strong joint offensive. Their goal: to pool their resources and draw on a travel partner's expertise to gain a greater share of the country's tourism shopping market. Th[...] Tactics Subscribers Read More...

Activewear Label Wants You off the Couch

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London retailer turns consumers’ post-holiday guilt into marketing strategy.

There are barely three short months before spring returns, and that has fashionistas in a tizzy over how to shed those extra holiday pounds and ease into a more revealing wardrobe. It happens every January, and this year Sweatty Betty is ready t[...] Tactics Subscribers Read More...

In Character: The Lëon Effect

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Complexe Desjardins clones its seasonal attendant to boost holiday sales.

Guiding consumers through the purchasing process—from product discovery to filling store tills—is the ultimate goal of any retail marketing campaign. But given the ever-growing list of channels available to those shoppers, malls and their te[...] Tactics Subscribers Read More...

Online Shopping: Fit for Fashion?

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American label shows male customers how to make the right purchase decisions.

You've heard this before: You can't buy clothing online unless you've already been in the store to try it on for fit and style. Nothing beats the experience of feeling the fabric, seeing the true colors, and testing the look in front of a full-s[...] Tactics Subscribers Read More...

It’s Time for a Beauty Talk at The Mall

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Centers call on their retailers to help shoppers with their daily regimen.

The Mall is on a mission to help its shoppers #MakeEveryDayBeautiful and give its beauty category retailers a boost. The seasonal marketing campaign is taking on several forms this fall and engaging customers on-site at centers such as The Mall [...] Tactics Subscribers Read More...

A Window to Fashion

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Madrid Xanadú tests just how value savvy its own shoppers are.

Do you think you could guess the value of an entire outfit, just by glancing at it through a shop window? That's what shoppers at Madrid Xanadú have to do to win the gift cards that the Spanish center is giving away this month. Marketers set up[...] Tactics Subscribers Read More...

Hillcrest Takes Celebration to the Streets

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Lucky shoppers will win secret gift boxes just in time for the new season.

Hillcrest has built what it believes to be a top-notch retail destination with its recent $90m-plus renovation (over 68m USD) and tenant mix upgrade, but it isn't waiting for shoppers to come. Instead, its promotional team will soon hit the stre[...] Tactics Subscribers Read More...

Destiny USA Selling Itself as Fun Central

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The American center’s branding strategy mirrors that of a tourist attraction.

If you visit Destiny USA's homepage and feel like you've landed on an amusement park's website, then the super-regional shopping and entertainment complex's marketing strategy is working. This six-story lakeside property in Syracuse, New York, h[...] Tactics Subscribers Read More...

Nordstrom Hosts “Off the Wall” Bash for Vans

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The iconic skate brand is celebrating its 50th anniversary this year.

Nordstrom should really be charging visiting parents a nominal entry fee for its Pop-In@Nordstrom x Vans event because they're about to score some major points with their kids and teens while back-to-school shopping. The upscale American departm[...] Tactics Subscribers Read More...

The Savvy Marketer

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Marketing director Sarah Enlow shares her lifestyle and shopping expertise in weekly TV segments shot at Fayette Mall.

If you walked into the lobby of the WTVQ station, you’d think that Sarah Enlow was a full-time news anchor. Her portrait hangs there alongside those of the ABC affiliate’s on-air team members, and for a reason. She’s become somewhat of a c[...] Tactics Subscribers Read More...