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Sales Promotions

The Bells Were Ringing at This Mall Chapel

Sales Promotions, Special Events

A media partnership turns a wedding fair into a full-blown festival of love.
For those used to the haute life, weddings take on above-average proportions. A Canadian upscale center and its media partner managed to create their one-stop planning dreamland for a month with a mix of how-to sessions, aspirational visual merc[...] Tactics Subscribers Read More...

The Retail Chain Advantage

Sales Promotions, Sales Promotions & More

Mecca takes its After Party experience to Westfield malls in “beauty Coachella” style.
It's easy to turn your nose up at marketing concepts that were developed at company headquarters and replicated at several points of sale—what's the creative excitement in that? When you factor in the ability to supersize retail activations, h[...] Tactics Subscribers Read More...

CCD Flips the Switch on Seasonal Fashion

Sales Promotions, Seasonal Giveaways

An experience-with-purchase offer tapped into shoppers’ fashion and beauty obsession.
Franka Lange is the first one to admit it—placemaking has become a bit of a go-to buzzword in retailing. She tackled it during her workshop on Day 1 of the ICSC European Conference, exploring how the marketing concept could give shopping cente[...] Tactics Subscribers Read More...

Trinity Leeds Says It’s Time to Go

Sales Promotions, Sales Promotions & More

The UK center taps into a natural niche: local workers.
Getting through "hump Wednesday" sometimes takes extra motivation and Trinity Leeds (UK) is stepping in with a proposition for local workers: Reward yourself with a little shopping outing. Yesterday, the center launched its first "Work Perk Wedn[...] Tactics Subscribers Read More...

Santa Has Moles? Blame Myer

Sales Promotions, Sales Promotions & More

A custom app powers the Aussie department store’s Naughty or Nice baubles.
Aussie children will likely be particularly good this month and make up for any prior bad behavior because the Myer department store is turning parents into Santa's moles.  The Clemenger BBDO Melbourne agency created custom baubles that turn r[...] Tactics Subscribers Read More...

This Should Get Parents Shopping

Sales Promotions, Sales Promotions & More

The pain-point reliever serves customers on the Web and in stores.
Back to School, like the holidays, is all about making lists and getting through them as quickly, painlessly, and economically as possible. An online retail service just made all of that easier. Walmart has been on a mission to adapt to its o[...] Tactics Subscribers Read More...

Looking for a Fresh Start

Sales Promotions, Sales Promotions & More

The first bell has rung for retailers chasing back-to-school sales.
Here we go. Another school year looms and the retail world is teeming with anxious families getting their pupils ready and the shopkeepers eager to serve them. Germany's Sachsen-Allee (Chemnitz) has it all under control with numerous suggestions[...] Tactics Subscribers Read More...

Making the Grade

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Staples courts college-bound students with a shopping guide and attractive contest.
What kind of student are you? This time of year begs the question for Staples marketers. The Canadian retailer believes that its ability to help customers find the furniture, décor, and supplies they'll need to head back to school greatly lies [...] Tactics Subscribers Read More...

Debenhams Shares Its Beauty Secrets

Sales Promotions, Sales Promotions & More

The retailer has just boosted The Mall Luton’s shoppertainment roster.
Today is the day for The Mall Luton and tenant Debenhams to treat their beauty-conscious shoppers to their very own event. The "Let's Talk Beauty" gathering is happening in store between 4 pm and 7 pm, with on-the-spot spa treatments, discounts,[...] Tactics Subscribers Read More...

This Is One Clean Sales Promotion

Sales Promotions, Sales Promotions & More

The Broadwalk promotes cycling as one solution to London Barnet borough’s air pollution problem.
There are new bikes on the line for Edgeware (UK) residents willing to kick their children out of the car so they can cycle to school. The Broadwalk Centre launched a competition earlier this month to encourage visiting families to make the swit[...] Tactics Subscribers Read More...
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