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Canadian Shoppers in U.S. Malls’ Mire

Gifts with Purchase, Loyalty Programs, Sales Promotions, Sales Promotions & More

With consumers acting on warnings of possible supply-chain issues, the timing is ideal to court those cross-border guests.

The reopening of the Canada/U.S. land border means flocks of snowbirds are heading south and retail marketers are paying attention. With COVID protocols that are, for the most part, aligned, malls can resume offering deals and services that wil[...] Tactics Subscribers Read More...

VS to Shoppers: Spend on Your Selfie

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This government-backed recovery scheme gives a mall the ideal marketing campaign theme.

As the holiday season nears and pressure mounts on retail teams to produce decent ROI on their tight promotional budgets amidst COVID, marketers might be wise to seek piggyback rides from all levels of government. It could be key to loosening s[...] Tactics Subscribers Read More...

Wooing Shoppers Itching for a Fashion Refresh

Gift Cards, Gifts with Purchase, Sales Promotions, Sales Promotions & More

Forrest Chase delivers simple and hard-to-resist seasonal sweepstakes.

If shoppers in Perth City (Australia) needed anyone's permission to resume their fashion-loving ways, they just got the green light from Forrest Chase's marketers. Last week, the center and its participating tenants launched a Spring Fashion Sc[...] Tactics Subscribers Read More...

Macerich Ups Its Digital Game

Loyalty Programs, Sales Promotions, Sales Promotions & More, Seasonal Giveaways

The mall developer partnered with Shopkick to attract and reward back-to-school shoppers.

There are still some fun and games to be found in this back-to-school season, despite lingering COVID-related health and safety concerns. Macerich, for one, is using the Shopkick retail rewards app to encourage customer loyalty, challenging sho[...] Tactics Subscribers Read More...

Vogue Deals: Gone in a Flash

Entertainment, Sales Promotions, Sales Promotions & More, Special Events

Late-night might just be the ideal time for your mall’s next virtual shopping event.

Using words like "exclusive" for fashion sales promotion might seem questionable to today's omnichannel shoppers—they know how to get their hands on almost any merchandise, anytime, anywhere. Setting the timer on seasonal deals, however, migh[...] Tactics Subscribers Read More...

The Christmas Bells Are (Softly) Ringing Already

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

The Body Shop gets a jump on the holiday retail season with its Advent calendar release.

It seems that Santa is just as anxious as consumers to get back in the swing of things. Children aren't all back in school yet and Halloween is still a ways away, but The Body Shop is already taunting its UK customers with a fresh line of beaut[...] Tactics Subscribers Read More...

Back to School: The Big Retail Test Is Set

Advertising Creative Design, Design Studio, Sales Promotions

Back to school will be the first return-to-normal push for malls and, by all indications, it should be a productive season.

The wait-and-see game is over for American retailers and the shopping centers that house them. According to the National Retail Federation (NRF) and its research partner, Prosper Insights & Analytics, the back-to-school (BTS) shopping season ha[...] Tactics Subscribers Read More...

Back to Basics: Returns as Shopping Incentives

Loyalty Programs, Sales Promotions, Sales Promotions & More

Upon fully reopening, shopping centers and their tenants might be wise to eloquently re-state the obvious.

Few can argue that there is an experiential aspect to brick-and-mortar shopping that cannot be replicated online. Convincing consumers that buying on-site is just as convenient is harder, so an American mall developer is using store returns to [...] Tactics Subscribers Read More...

Artisans to Take Cover at Mercato

Food & Beverage, Sales Promotions, Sales Promotions & More

The Florida mall will move its popular food and craft market indoors.

The weather is about to get uncomfortable in Florida; not ideal for an outdoor farmer's market. Even if the very concept conjures up images of strolling from stall to stall in the sunshine and the open air, Madison Marquette's Mercato lifestyle[...] Tactics Subscribers Read More...

FOMO? This Mall Has the Answer

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Social media is about human connection, but also about feeling like you’re in the know.

Buzz, click, scroll, post, switch off—how many times do consumers do that in a day to keep up with and contribute to the online banter happening on social media? Some mall marketers see it as an annoyance that makes their job of grabbing cons[...] Tactics Subscribers Read More...

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