Capilano Mall to Freshen Things Up

Pop-Up Stores, Sales Promotions, Sales Promotions & More

Rolling pop-up to expand the mall’s spring retail offering.

With health authorities across Canada telling residents to stay in their own communities and limit their interactions with people outside their bubble this spring, Mother's Day celebrations won't be entirely carefree. The restrictions pushed th[...] Tactics Subscribers Read More...

This Retail Offer Is for Kid Chefs

Food & Beverage, Gifts with Purchase, Sales Promotions, Sales Promotions & More

Anything you can do to help parents spend quality time with their kids will stick.

The parents shop for essentials and a few more items, and their children get a goodie bag. It's not your typical GWP but it's effective in extending the reach of an on-site sales activation right into customers' homes. Pick a retail category an[...] Tactics Subscribers Read More...

Simon Spreads a Little Joy

Sales Promotions, Sales Promotions & More

Given the many problems weighing on American consumers’ minds, the developer is opting for marketing levity.

While doom and gloom saturates American news headlines and the prospect of challenging months ahead threatens to put a real damper on an already somber retail mood, Simon says there will be joy this coming holiday season. The mall developer has[...] Tactics Subscribers Read More...

These Inside Fashion Scoops Are Shoppable

Sales Promotions, Sales Promotions & More

Shoppers will have to jump on LDO’s premium retail deals because they won’t last long.

London Designer Outlet (LDO – Wembley Park, London, UK) is wasting no time in getting shoppers back into buying mode. It's just launched a new service that allows readers of The LDO Edit to jump on limited-time deals on merchandise selections[...] Tactics Subscribers Read More...

No Student Night? The Deals Remain

Sales Promotions, Sales Promotions & More

Some malls are testing shoppers’ comfort levels, planning on-site events with strict safety protocols.

There won't be a flurry of Instagram posts showing off packs of students livening up Bluewater this year. Given COVID-19, the Kent (UK) center is exercising caution and hosting a Student Festival Fortnight instead of its signature shopping nigh[...] Tactics Subscribers Read More...

This Staycation Planning Starts at the Mall

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Consumers are still seeking adventures, even if not as far afield as pre-COVID.

With shoppers staying close to home, there's value in helping them rediscover the joys of spending time in their own backyards—real or proverbial. When there's no need for flight bookings or accommodation reservations, envisioning retail cent[...] Tactics Subscribers Read More...

Do It for the Locals

Sales Promotions, Sales Promotions & More

Now isn’t the time to be wishy-washy about which target audience(s) your retail center values most.

If you love local shoppers so much, you should serve them like you mean it. These days, it isn't about garnering PR or CSR kudos but rather securing your retail base.

Until the end of the month, The Grove in Los Angeles is giving extra atten[...] Tactics Subscribers Read More...

This Fall iShopathon Is a Holiday Warm-up

Sales Promotions, Sales Promotions & More

Despite the pandemic-induced staycation trend, one airport operator is still counting on deal shoppers to show up online.

With more planes, trains, and automobiles confined at home since the start of the coronavirus pandemic, travel hub retailing has taken a beating. Showing its ability to respond quickly, one airport team has taken its convenience proposition onl[...] Tactics Subscribers Read More...

Hownd Is on the Chase

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The tech company’s “Buy Now, Visit Later Support Vouchers” help keep retail businesses afloat.

Non-essential brick-and-mortar retail might be on lockdown at the moment, but the tech team at Hownd managed to generate US$250,000 in new revenue for its merchants in two weeks by encouraging shoppers to invest in a brighter future and support[...] Tactics Subscribers Read More...

Too Early for Santa Bookings? Think Again

Sales Promotions, Sales Promotions & More

November is when malls hold their light switch-on events, but the real holiday countdown has already begun.

It's a little cheeky to use consumer FOMO as a retail tactic, but it's also hard to resist when all your rivals are in full promo mode. Particularly ahead of the holiday shopping season, marketers will do whatever it takes to position their cent[...] Tactics Subscribers Read More...