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Catwalk Shows

Strutting Down the Runway to a New Beat

Catwalk Shows, Style Lounge

The Bellevue Collection’s fall fashion event line-up is stacked.

The color palettes and styles are changing on fashion retail shelves, be they virtual or IRL, so mall marketing teams best get on with the business of promoting their own tenants' line-ups. For The Bellevue Collection's shoppers, keeping up wit[...] Tactics Subscribers Read More...

BTS ’20: From the Runway to the Hallway

Catwalk Shows, Style Lounge

This mannequin fashion show was interactive but perfectly set up for social distancing.

Ready or not for their new on-site/online classrooms, students will soon head back to school and with this new season come two things: Tech tools and a refreshed wardrobe. Northpark shopping center (Ridgeland, USA) and its tenants delved right [...] Tactics Subscribers Read More...

Back to Fashion Basics at Sylvia Park

Fashion Blogs, Style Lounge

YouTube is the Kiwi Property mall’s platform of choice to get customers stoked about the coming change in season.

Lockdowns have robbed some consumers of the daily impetus to care for their personal appearance, so getting back into a fashionable routine might take time and baby steps. Sylvia Park and its Kiwi Property (KP) owner got a jump on the process.

[...] Tactics Subscribers Read More...

NYC Ambassadors at the Service of Style

Style Lounge, Stylist and Personal Shopping Services

Hudson Yards teams up with one of TV’s star stylists to spruce up its visual branding.

In a city like New York where people seem to move at the speed of light, you don't get much time to make that all-important first impression. Having a top stylist refresh your look certainly helps. It's done wonders for the team of ambassadors [...] Tactics Subscribers Read More...

What’s Next: The Seamless Fashion Experience

Body Scanners, Style Lounge

The merger of fashion and digital on-demand is happening on the mall floor.

Every aspect of the retailing industry is being deconstructed, but the customer remains at its core and is stronger than ever. Even in the fashion category, where the ultimate experience used to be to fit into a top designer's clothing, the dyna[...] Tactics Subscribers Read More...

This Campaign Screams Aspirational Marketing

Chadstone collaborated with ELLE magazine to extend its fashion campaign online.

Chadstone (Melbourne, Australia) treated itself to a posh AW19 fashion season launch recently. Resident stylist, Elliot Garnaut hosted the event in The Loft, the center's multi-purpose venue, alongside supermodel Shanina Shaik. Catwalk presentat[...] Tactics Subscribers Read More...

intu Potteries Heads Back to the Fashion Future

The center’s retrospective gave design students an opportunity to showcase their talents.

Shoulder pads, bell-bottom pants, mini-skirts—every fashion era has its signature look and shoppers are heading down memory lane at intu Potteries (Stoke-on-Trent, UK). The center is welcoming the spring/summer season with a retrospective as s[...] Tactics Subscribers Read More...

Dialed into Style

Style Lounge, Stylist and Personal Shopping Services

Life’s little fashion emergencies have led to this next-gen service.

Picture this: You've just checked in at a conference and find out that your interpretation of 'business casual' is a little more laid back than everybody else's. How do you refresh your look when there isn't much time before the evening's cockta[...] Tactics Subscribers Read More...

Vogue Festival: Beyond the Catwalk

Sales Promotions & More, Style Lounge

The upcoming event will deliver some surprises for shoppers.

Appear, strut, pose, strut, exit—does that sound familiar? It's the formula for the lion's share of catwalk shows everywhere on the planet, and it's likely no longer enough to get fashionistas off their mobile phones and into a brick-and-morta[...] Tactics Subscribers Read More...

Calling Little Drawers

This retailer is taking the long-view approach to marketing.

Given the growing clout of consumer influencers, interest in creative collaborations is at an all-time high. For adults, the involvement of celebrities and socialites can make certain products more appealing. For children, the closest thing to s[...] Tactics Subscribers Read More...

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