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Style Lounge

Vogue Vending Machine Lands at Rundle Mall

Two-day festival stretches the fashion experience beyond catwalk shows and photo ops.

How many vending machines do you know can help spruce up your wardrobe? Rundle Mall and Rundle Street had one last weekend when they held the Vogue Festival. There was A$50,000 (US$39,235) worth of merchandise stashed in the unit in the form of [...] Tactics Subscribers Read More...

The Mad Fashion Rush

Catwalk Shows, Style Lounge

Aussie retail destination tries to live up to its fashion destination reputation.

If you want to get any attention during the super-packed fall fashion season, you need a hook. It can be a visual merchandising display fit for an Instagram hit, the announcement of a market-exclusive retailer opening or, as is the case for one [...] Tactics Subscribers Read More...

Fall Relief for the Style Impaired

Style Lounge, Stylist and Personal Shopping Services

Mall tries to stand out in what is always a busy season for fashion destinations.

With just a few months between Back to School and the holidays, shopping centers are under pressure every year to make the most of the fall fashion season. Promoting an appealing brand roster is a good place to start for most marketers, but one [...] Tactics Subscribers Read More...

Fashion Show Stars Giant Handmade Dolls

Catwalk Shows, Style Lounge

Couture designers add a whimsical touch to the catwalk to present their new collection.

With a new fashion season upon us, designers are finding ways to distinguish themselves with not only their collections, but also in how they present them. One creative duo recently offered a most unusual catwalk show experience: the use of acti[...] Tactics Subscribers Read More...

A Patriotic Runway

Sales Promotions & More, Style Lounge

Center plays favorites with a campaign that features local talents.

It isn’t too often that Canadians are shown to wear their national pride on their sleeves. However, one shopping center is encouraging its customers to buck that trend through a dedicated campaign that highlights new store openings. Londond[...] Tactics Subscribers Read More...

Step into the Fashion Lab

3D prints were among design innovations exhibited during Fashion Week.

Design and technology have always been vital to the fashion industry, but the integration of the two sectors is becoming increasingly seamless. Some shoppers got to witness the change first-hand when a computer programming expert turned fashion [...] Tactics Subscribers Read More...

WEM Launches New Luxe Fashion Event

Catwalk Shows, Style Lounge

Canadian center calls on style icon to host its Spring & Summer Fashion Show.

Every season, fans of everything fashion swarm their local shopping centers and the High Street in search of what's next to refresh their wardrobes. They got VIP treatment at West Edmonton Mall (WEM) last weekend when one of Canada's style gurus[...] Tactics Subscribers Read More...

Bikini Berlin Welcomes Shoppers Home

Special Events, Style Lounge

German pop-up mall set up a living room during fashion week.

Come on in, take a load off, make yourself at home. That's the general message that a pop-up mall gave shoppers recently when it set up a living room in its center court to turn itself into their destination of choice during Fashion Week. Bik[...] Tactics Subscribers Read More...

Live on the Web: Chadstone Channel

Catwalk Shows, Style Lounge

The self-declared Fashion Capital launches its channel in time for VAMFF.

Getting coverage is never an issue when you run your own broadcasting channel, and that's exactly what Chadstone The Fashion Capital will be doing from now on. The Australian center has launched its Chadstone Channel online, and it debuted ahead[...] Tactics Subscribers Read More...

Front Row at the Michael Kors Show

Catwalk Shows, Style Lounge

Oakridge Centre gives one of its tenant labels a promotional boost.

Fashion Week is a crucial time to remind shoppers that some of the labels that have become household names and mall regulars began as couture designers. Michael Kors is one of those brands, and Oakridge Centre (Oakridge) is doing what it can to [...] Tactics Subscribers Read More...

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