Chadstone Influencers Have Shoppers Pegged

Chadstone – The Fashion Capital will be streaming its AW16 runway live this week.

Shoppers have been teased about this on Facebook for over a week, but they'll soon finally get their style ID. Chadstone - The Fashion Capital will be streaming its Autumn Winter 16 runway show live online at 7 pm tomorrow. That means the Austra[...] Tactics Subscribers Read More...

Spotlight on Pint-Size Style

Catwalk Shows, Entertainment, Special Events, Style Lounge

Scottsdale Quarter is about to host its first annual Fashion Week 4 Kids, a multi-day event to highlight children’s clothing designers.

Children tend to get a lot of attention during mall fashion events with their spontaneous skips down the catwalk, dressed in the latest styles. Well, they’re about to steal the entire show at Scottsdale Quarter. October 19 through 24, the WP G[...] Tactics Subscribers Read More...

GGP Taps Barefoot Blonde For Fall Fashion Guide

Fashion Blogs, Style Lounge

Fashion and family blogger Amber Fillerup helps GGP shoppers solve their fall fashion needs.

Sweater weather is here, and our lattes are full of pumpkin spice. It's time for fall fashion, and GGP is ready for it. The company recently rolled out its 2015 fall style guide with the help of Barefoot Blonde, style blogger Amber Fillerup. [...] Tactics Subscribers Read More...

Simon Brings YouTuber Amanda Steele On Board for Back to School

Style Lounge

Image credits: Simon Property Group

Teen Vogue and Simon’s Back-to-School campaign finds millenials where they live: on YouTube.

Teen Vogue's Back-to-School Saturday (BTSS) has become a seasonal tradition, popping up at malls across the U.S. just in time for teen shoppers to get ready for their first days back to class. Returning for its fourth year, BTSS is now a month-[...] Tactics Subscribers Read More...

Santana Row Takes Its Fashions Poolside

Catwalk Shows, Style Lounge

Fashion show highlights center’s residential offer while raising funds for Pets in Need.

The sun was shining last month when models took to the great outdoors for Santana Row's annual Poolside Summer Fashion Shows. There isn't a pool tucked away amid the center's retailers—instead, the show comes to one of the residential offeri[...] Tactics Subscribers Read More...

Karrinyup Embraces Beach Culture for Summer Event

Catwalk Shows, Style Lounge

A parade of male and female hardbodies turns streets into catwalks and leads local residents to Scarborough Beach for a close look at the season’s new swimwear and cruise fashion lines, and a little entertainment.

When Sports Illustrated posted a video series on the making of its 2015 swimsuit edition on YouTube, it barely got 2,000 views, for two episodes. Perhaps a sign that beautiful ladies in bikinis aren’t the marketing draw they once were? Not if [...] Tactics Subscribers Read More...

Malls for Top Destination

Catwalk Shows, Style Lounge

In the race to gain retail dominance, every shopper’s vote is a swing vote. Dufferin Mall runs on the accessible fashion platform.

Handshakes and photo ops are the foundation of grassroots campaigns. Dufferin Mall used them both profusely during Toronto Fashion Week with the Style Captured campaign. For two days in late October, models armed with branded signs turned the ci[...] Tactics Subscribers Read More...

Polo Ralph Lauren Enters New Dimension with 4D Catwalk Show

Catwalk Shows, Style Lounge

Holographic 4D experience part of new Polo Women’s New York City brand launch, mixes live performance and computer-generated content.

Ralph Lauren is a master of old-money lifestyle marketing. Recently, though, the designer has been breaking with his near 50-year long tradition of timeless storytelling to experiment with high-tech concepts ranging from interactive window displ[...] Tactics Subscribers Read More...

The Circus Comes to Town

Catwalk Shows, Style Lounge

Sandton City and Audi had made an impression a while back with their “big top” show during SA Fashion Week. The South African mall brought back the theme for the holidays, this time with Zip Zap Circus, to help get kids off the streets.

Catwalk shows worthy of Fashion Week status don’t come cheap. But when Audi is there to back them up, you’ve got a few more options. Sandton City in South Africa began experimenting with the idea of generating alternative revenue by mashing [...] Tactics Subscribers Read More...

Schoolyard Fashion Rules

Catwalk Shows, Style Lounge

Don’t be fooled: Kids have a strong fashion sense and they’re confident enough to express it. Even Fashion Guy John Chwyl learned a thing or two.

John Chwyl is Kingsway Mall’s go-to Fashion Guy, but even he turned to little stylists for back-to-school shopping advice. The Canadian mall calls them its Style Talking Kids, a group of youngsters who aren’t shy about expressing their opini[...] Tactics Subscribers Read More...