Montreal Eaton Centre’s Flashback to Spring

Catwalk Shows, Style Lounge

Fashion Week is a time to look way ahead to the next trends, but MEC uses its archived coverage of the style event to bring shoppers up to speeds right before a new fashion season begins.

Spring and summer fashion ideas delivered in the fall are great if you’re in the couture business. For a consumer? Not so much. At that time of year, there are other things to think about, like holiday gifts, office parties and New Year’s re[...] Tactics Subscribers Read More...

Fashion within Reach: GGP Keeps its Blog Local

Fashion Blogs, Style Lounge

Fearless Fashionista launched to not only inform customers, but also encourage them to sign up for GGP’s loyalty club program.

Blogs are great places to look for stylish new merchandise, if you can get your hands on it. That’s why General Growth Properties (GGP) created the Fearless Fashionista blog just for Southern California shoppers. Jennifer Geisman, creator of B[...] Tactics Subscribers Read More...

One More For The Record Book

Catwalk Shows, Style Lounge

Ayala Malls’ Glorietta celebrates launch with mega fashion show

Breaking a Guinness World Record is one way to bring attention to a shopping center revamp. It was the strategy that Ayala Malls used to re-launch its Glorietta property in the Philippines’ Makati CBD. Having undergone a 34,000sq.m. expansion,[...] Tactics Subscribers Read More...

Do You Know Karl?

Fashion Blogs, Style Lounge

The Coveteur give Yorkdale a PR boost through collaborations with couture designers, fashion press editors, and other key figures.

Yes, Lagerfeld. Well the marketers at Yorkdale Shopping Centre are now in his extended circle. Last holiday season, they established a partnership with The Coveteur, a blog dedicated to all things chic and which also counts Vogue and the Chanel [...] Tactics Subscribers Read More...

Back To Style

Catwalk Shows, Style Lounge

A model search produced the amateur lineup for Swansea Mall’s Back-to-School Bash fashion show.

Sure, the first day of school signals the start of another year of discovery for young minds. It also spells F-A-S-H-I-O-N for many of them, so Swansea Mall gave them what they wanted. On August 18, the U.S. mall held an afternoon Back-to-Sch[...] Tactics Subscribers Read More...

Knocking On The Media’s Door

Style Lounge, Stylist and Personal Shopping Services

Plaza Las Américas developed a formal strategy to convince fashion editors to cover its tenants and their product mix. The concept was to identify and communicate to the media seasonal fashion trends, and back them up with Plaza store merchandise.

If you’ve ever watched a model casting session, then you know it isn’t good when a scout tells an aspiring catwalk star that she’d be more suited for catalog work than for the major runways of the world. Fashion editors can be just as hars[...] Tactics Subscribers Read More...

How Do You Try On Clothes?

Body Scanners, Style Lounge

Swivel technology enhances fashion shopper experience in virtual dressing room that’s connected to social networks like Facebook and Twitter.

Nearly two years ago, Jane Lisy saw a video on the future of shopping and what stuck in her mind was the concept of the virtual dressing room. The marketing VP for Forest City Enterprises (FCE) and her promotional team thought it had great po[...] Tactics Subscribers Read More...

South Bay Galleria’s Mobile Campaign

Fashion Blogs, Style Lounge, Stylist and Personal Shopping Services

South Bay Galleria attracts new mobile club members with text-to-win incentives. From time to time, the center takes a more elaborate approach involving fashion displays.

If you build a new shopping complex, there is a good chance to that some shoppers will come. That rationale doesn’t really apply on the Web, though. You can launch as many online programs as you want, and still get zero traffic. California’s[...] Tactics Subscribers Read More...

Sizing Up Mall Shoppers

Body Scanners, Style Lounge

Technology company debuts free high-tech fashion fitting service at King of Prussia Mall to kick off Fashion’s Night Out event.

Body scanners created much controversy when they were first introduced to help airport security officers screen travelers. Now Unique Solutions is hoping that its original twist on the devices will make shoppers want to flock to the mall and ste[...] Tactics Subscribers Read More...

A Mall Personified

Community Room, Style Lounge

Yorkdale seeks out 10 people that personify its style and spirit, and features them in its Spring 2010 campaign.

Shoppers tried hard to release their inner Yorkdale when the Toronto shopping center launched its “Yorkdale Is Me” contest and associated campaign this past September. The marketing program strived to find 10 people who personified Yorkda[...] Tactics Subscribers Read More...