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Coke x Adobe x You
If you ever dreamed of adding your design signature to an iconic brand like Coca-Cola, then this is your chance. The beverage giant has teamed up with Adobe for a global creative series challenge and it w [...]
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Consumers on the Run
Despite the ever growing number of retail destinations, brands, and product lines available to them, the one thing that consumers are having trouble sourcing is time—for themselves, family, and meaningful experiences. That's the overwhelming trend that came out of a recent international study. The German-based Tactics Subscribers Read More...
Malls Get Creative for Earth Hour
Shoppers will have to wait another month before their local centers turn into rally points for environmental awareness and general sustainability causes on Earth Day (April 22). They recently got a chance to get in the right mindset, though, when properties around the globe observed Earth Hour [...]
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6 Avoidable Reasons Why Loyalty Schemes Fail
Loyalty marketing; everyone is trying to do it, but very few are getting it right. Shopping centers are becoming increasingly experimental and, as the race is on to become the most digitally connected property, a loyalty scheme is the obvious choice when looking to bridge customers' online and offline shopping experiences. Schemes have three mai [...]
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Malls, Retailers Celebrate International Women’s Day
If you're going to shop, you might as well do it for a good cause. By that, we don't mean enhancing a shoe collection or getting the latest gadget, but making a positive impact on others. Fashion retailer Esprit enabled its customers to do just that last weekend when it donated 20 percent of p [...]
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Guinness World Records Seeks Mall Hosts
Guinness World Records has a turnkey GWR Live! customer engagement program, and it's ready to take it to your shopping center. The London-based organization is on the lookout for potential hosts all around the world, so we asked Paul O'Neill, its creative VP, what the most appropria [...]
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New Coca-Cola Global Campaign a Tearjerker
Get your handkerchiefs out folks; Coca-Cola just launched its new branding campaign. “Taste the Feeling” is the global tagline that the beverage giant revealed at the Palais de Tokyo in Paris earlier this month, along with a shift in marketing strategy that will see the company develop [...]
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Mall Hopes to Cash In on iWatch Appeal
There's always a bit of a rivalry that builds around Advent calendars, and not just between family members or friends. Retailers and shopping centers get caught up in it as well, and their marketers do their best to find creative twists on the old tradition of hiding chocolates and other treats behind those daily calendar doors. Colombia's Tactics Subscribers Read More...
MAPIC Convention to Go Ahead as Scheduled
The people of France are showing their resilience in the aftermath of the recent attacks in Paris, and Reed MIDEM is adopting the same stance. The event organizer confirmed earlier today that its international Read More...
H&M Circles Back to Sustainability
Fast fashion retailers like H&M have developed a reputation for waste, and not without cause. According to the brand's own numbers, H&M sells over 600 million items each year, many of which end up adding to the millions of tons of textile waste produced around the world each year. It might be impossible to turn to an entirely sustainable model w [...]
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