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MetroNational’s MCM Redevelopment a Go
MetroNational took an important step toward launching its Memorial City Mall redevelopment in Texas, hiring Trademark [...]
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Sowing Seeds of Hope
Don't let the moniker fool you. "Help for the Hopeless" isn't about supporting a culture of hand-outs, but about laying a pathway for victims of human trafficking to reclaim their own lives. It's just the kind of initiative that fits a Vegas lifestyle center's broader mission. Tactics Subscribers Read More...
Business in the Front, Party in the Back
From the time it opened 15 years ago, Market Street in The Woodlands, Texas, has always been about meeting multiple shopping needs—from fashion to dining to entertainment. With the recent revitalization of its main gathering area, dubbed Central Park, this property is catering to differ [...]
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Art at the Forefront
On the eve of its redevelopment, Fox Valley Mall is drawing community attention through public art. In early June, painter JB Snyder will produce a 1,200sq.ft. mural that will span th [...]
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This Texas Mall is Playing with Shoppers
North Star Mall (San Antonio, Texas) often makes its marketing pitch on Facebook to help drive traffic to its eateries. Last week, it got creative. Instead of uploading the usual picture-and-caption combo, it posted an F&B riddle. Anyone who liked its page and added a re [...]
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Selling Value, the T.J.Maxx Way
At each one of its consumer touchpoints, T.J.Maxx delivers one clear pitch: Its mission is to help customers get the most out of their budget, the merchandise that it sells, and ultimately life. This month, they have a chance to test that with what the retailer call [...]
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Moreno Valley Mall Declares Its Community Love
Moreno Valley Mall and its owner, the IGP Business Group, have a new modus operandi for the California property: Love. The word encapsulates the insights that the organizations have gained over th [...]
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This Is What Change Looks Like
SodaStream International, the manufacturer of automatic sparkling water makers, is putting up US$10,000 for its social media campaign to celebrate this year's International Women's Day. Until March 8, it's inviting followers to share personal stories of wome [...]
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What’s Next: Leasing by the Minute
A decade ago, the idea of leasing prime in-line space to a budding entrepreneur for just one weekend would have been considered risky at best. Now pop-ups are part of shopping centers' commercial leasing plans. The same is happening on the office side, with the rising popularity of co-working space. Pushing the boundaries in that sector, one operat [...]
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This Is the Drooling and Jaw-dropping Event
Winter is the season of New Year's resolutions and financial discipline for some consumers. Others, however, are choosing to indulge and add to their luxury goods collections. After planning an annual rendezvous for lovers of fine timepieces, one American district is tempting its visitors with two more categories: Exotic cars and yachts. The Tactics Subscribers Read More...