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Truth or Daring: Pacific Place Weighs In
With a multi-million dollar redevelopment underway, Pacific Place (Seattle, USA) is focused on delivering an enhanced retailer roster and a refreshed setting. Its marketing staff is also busy crafting what will likely become an important part of the property's community [...]
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This Mall’s Shoppers Can Pack Their Bags
This week is a big one for The Shops at Wailea’s customers, especially those who’ve been staring at their travel reward balances and wishing that they’d go up a little quicker. The Hawaiian center has a deal for them: Spend a minimum of US$75 at stores and restauran [...]
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They’re Engaged: That’s Your Cue
Keeping a cool head while planning a wedding takes willpower and a lot of support—retailers, bridal magazine publishers, and producers of rom-com flicks tapped into that a long time ago. If done mindfully, setting up wedding headquarters can pay off well beyond the I-do’s. Tactics Subscribers Read More...
Style Class in Session
Summer has just begun in America, but one consultancy has already set the back-to-school clock for young adults planning to head off to college in the fall. A Dormify crew is running a pop-up Style Studio at Tactics Subscribers Read More...
Facebook Launches Brand Collabs Manager
Influencer marketing is evolving from a side gig to a central strategy, and Facebook is doing what it can to move past its latest woes to take advantage of the trend. This week, it released a new tool, a Tactics Subscribers Read More...
Who Can Resist Freshly Baked Bread?
F&B retailing meets multi-sensory marketing at The Shops at Wailea in Hawaii. Every weekday, from 3 pm until 6:30 pm, customers line up in the center's fountain courtyard to get their hands on freshly baked organic sourdough bread from the Tactics Subscribers Read More...
To Dad with AR Love
We've got another Father's Day marketing concept for you: digital photo cards with an augmented reality (AR) twist. The Bellevue Collection (Bellevue, USA) teamed up with Pixelfire to offer the service that [...]
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AI Never Looked this Human
Personalized attention is at the heart of AI-powered customer service programs, but few providers can claim to deliver a personable experience. A retail team, however, is making some inroads by putting a face and personality to its chatbot. Miracle Mile Shops at Tactics Subscribers Read More...
Green Means Go, Red Means Hold It
Everyone is used to the green/red light traffic system by now. We know to stop when the light is red and to proceed when it's green. You now have the basis of one shopping center developer's new high-tech way to get a handle on restroom traffic. Yesterday, Westfield official [...]
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New Digital Era at Pyramid Centers
Pyramid Management Group has just announced a major upgrade at 14 shopping centers in its North American portfolio. Located at properties in the states of New York, Massachusetts, and Virginia, 150 interactive digital directories are now there to allow customers to more easily s [...]
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