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Shoppers’ Little Secret Is Out
If you still rely solely on traditional demographic-based methods of consumer marketing, then you might be under the impression that giving shoppers what they need and want comes down to matching certain categories and levels of products and services to target customers based on socioeconomic status. You'd be wrong. That's because of one element th [...]
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UGG TURNS 40
UGG, it seems, is no longer a brand just for 16-year-old girls in high ponytails and skinny jeans. The fashion label with blended Aussie and Southern California roots and best known for its slip-on sheepskin boots is celebrating its 40th anniversary and there are no teenage braces in [...]
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Playing the Big Kid Game
If you want to generate more traffic for your center's children's play areas and destination stores, try hosting adult events there. It's a way to not only tap into a growing leisure trend, but also increase productivity. Families might account for the lion's share of visitors to the Tactics Subscribers Read More...
The Three-Minute Challenge
If you believe that a vending machine experience is limited to pure convenience, then the founders of Pizza Forno might ask for three minutes of your time to prove you wrong. That's how long their vending machine will take to make you a custom artisan pizza and it produced quite [...]
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Retail Truly Is About Them
It's great to base a store or shopping center's retail mix on consumer research findings. An even better strategy is to let those same consumers make the merchandising decisions directly. Amazon is on every retail professional's mind twenty-four hours a day, and with good reason [...]
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These Numbers Look Scary Good
American retailers are headed for a very healthy ramp-up to the holiday season, and it will start five weeks from now. The National Retail Federation (NRF) has just released its Halloween forecast and shoppers intend to splurge once again. According to the NRF's annual survey, which Tactics Subscribers Read More...
A Fresh Start
Take a seat and enjoy sipping on a glass full of health. That's what an American shopping center is promising its customers now that it has become home to the first franchised smoothie and juice bar company to be USDA Organic certified. Tactics Subscribers Read More...
This Is How You Brand Pop-ups
The ephemeral nature of pop-ups puts added pressure on those whose job it is to merchandise and market them. There is simply no time to feel things out and later readjust the marketing aim. These constraints have led the promoters of one pop-up cluster to take the gallery curation approach. Tactics Subscribers Read More...
What’s Next: A Pet Adoption Café
The Felius Cat Café has a catchy name and a cute logo to match, but there's an ulterior motive behind the joint's seemingly marketing-driven branding. Set to open in Omaha (USA) on September 18, this café is actually dedicated to felines. With a mission to create a new kind of pet ad [...]
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A Few More Drops in the Bucket
A few dollars might not be enough to support a police officer looking at a lengthy recovery after being shot in both legs during a pursuit. That still doesn't seem to have deterred the shoppers who attended The Village at Meridian's Fill the Bucket fundraiser a couple [...]
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