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What’s Next: Leasing by the Minute
A decade ago, the idea of leasing prime in-line space to a budding entrepreneur for just one weekend would have been considered risky at best. Now pop-ups are part of shopping centers' commercial leasing plans. The same is happening on the office side, with the rising popularity of co-working space. Pushing the boundaries in that sector, one operat [...]
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This Is the Drooling and Jaw-dropping Event
Winter is the season of New Year's resolutions and financial discipline for some consumers. Others, however, are choosing to indulge and add to their luxury goods collections. After planning an annual rendezvous for lovers of fine timepieces, one American district is tempting its visitors with two more categories: Exotic cars and yachts. The Tactics Subscribers Read More...
Sweet on Soldiers
Chocolates, flowers, and toothpaste? With all the fuss around Valentine's Day, it's tough to imagine basic staples showing up on shoppers' lists but they will at one American mall. The promotional team at Macerich's Tactics Subscribers Read More...
Westfield Guides Shoppers’ New Year Planning
Mall-goers are used to the phrase, "Shop the Look." It's how retail marketers turn style trends into to-buy lists. This year, Westfield is proposing something a little different: Shopping by resolution inspiration. The triggers are all online, neatly packaged into four digital < [...]
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A Lexus Comes with Mall Privileges
Car dealerships want to sell vehicles, and shopping centers see plenty of those filling up their parking lots every day. The co-op marketing opportunities are there to be seized and that has led an upscale open-air center in Texas to stretch its customer service budget with a sponsored valet program. Tactics Subscribers Read More...
Google Gives Play Store Community Appeal
Who says you can't do a little good while you're browsing for new gaming apps? Google has just announced a new update to its Play Store that allows Android users to do just that. In the spirit of this year's Giving Season, the tech giant set up a new support service on its platf [...]
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Which Way Do Your Tenants Lean?
You can rejoice if your center's retailers are good corporate citizens who regularly give back to the community. Shoppers are quite sensitive to that. Some also care about another type of contribution, the political ones. Progressive Shopper is hoping to capitalize on that [...]
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Do You Offer Heli-drops to Your Mall’s VIPs?
Westfield calls it the ultimate VIP journey: A chance to skip the traffic and board a helicopter to head to the mall. The developer is offering the luxury service at two of its California properties—Tactics Subscribers Read More...
Holiday Watch: Coach Window Auditions
Here we go with this week's first seasonal interlude: "Lights, Camera, Holiday" by Coach. Taking shoppers behind the scenes at a New York City casting call for the luxury label's holiday window display, the 85-second film is just long enough to present the latest fashion collection [...]
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Dialed into Style
Picture this: You've just checked in at a conference and find out that your interpretation of 'business casual' is a little more laid back than everybody else's. How do you refresh your look when there isn't much time before the evening's cocktail reception? One stylist's answer is simple: FaceTime. That stylist and self-described closet organiz [...]
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