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Why Secondhand Is No Longer Second-rate
Top mainstream retailers are filling the gaps—on their fashion racks and their balance sheets—with the most unlikely of stocks: Secondhand goods. Mindful consumers couldn't be happier. JCPenney just recently announced that 30 of its stores would soon start selling secondh [...]
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This Pop-up Brings the Runway to the Mall
Designer fashions labeled as ready-to-wear collections aren't exactly ready-to-buy for the average consumer. Despite discount schemes and seasonal promotions, prices often remain out of reach and hence the growing popularity of rental boutique concepts. One of the leaders of the category is headed to Tactics Subscribers Read More...
Mall of All Trades: Hawthorn 2.0
A couple of weeks ago, we looked at Hawthorn Mall's placemaking-through-art strategy and its commissioning of four murals to visually signal its imminent transformation. The Vernon Hills (USA) center has now peeled off a few layers to reveal what will become the heart of [...]
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On the Web and Made to Sell
Favoring pretty over practical when designing a retail website has its consequences: Click, browse, scroll, next. Nordstrom has managed to strike a better balance with a site that's binge-worthy for those who crave fashion yet firmly leads visitors to specific merchandise and ( [...]
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KOP Delivers the Daytripper’s To-do List
Some people are perfectly fine meandering around a mall just to browse and catch up on trends, but an eight-year-old? Not likely. For kids, as well as adult purpose shoppers, having a plan before leaving home can be the difference between a so-so and a great experience. With that in mind, the marketers at Tactics Subscribers Read More...
Visual Impact: The Art of Redevelopments
Lush gardens and beach fronts are familiar backdrops for wedding photography, but instead, one couple chose a mural at Hawthorn Mall (Vernon Hills, USA) after tying the knot earlier this summer. The 4,000sq.ft. "Love" piece that Tactics Subscribers Read More...
Beauty and the Mall
Teleportation through magical doorways remains the stuff of science fiction, but NorthPark Center (Dallas, USA) might have the next best thing: The Portal. A Shared_Studios creation, it's an immersive s [...]
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Small Shops, High Stakes
When you're a budding brick-and-mortar retail entrepreneur, making rent is an ongoing concern. Renee Malutic won't have to worry about that for a while because she's just outsmarted her rivals to earn a six-month launch at her home state mall. The Ohio-based founder of MīMē, a company that creates exact miniaturized versions of customers using [...]
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Wayfair’s Brick-and-Mortar Plays
The do-it-yourself season is now in full swing and Wayfair sees it as a major opportunity to extend its reach in the homeware and décor categories. The online retailer has plenty of merchandise on offer and just as many ideas to share with shoppers, so it's decided to put up a shingle in the phy [...]
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Back to School Is Coming Early in California
It's a tad unrealistic in the middle of July to expect children to get excited about heading back to school, but Broadway Plaza's marketers seem to think that parents might be ready to start planning their purchases with the right support. The California center created a [...]
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