Successful marketing managers never really stop learning, and have to wear hats for many different roles. We look at what it takes to succeed, and advance your career.
Although Quaker Bridge Mall enjoyed market dominance in teen fashion, the center was determined to attract families to its 25th anniversary celebrations. To do so, it created ‘Saturday Mall Fever’, events designed to be fun for teenagers and nostalgic for their parents. Sales increased 6% during the back-to-school season, and traffic increased nearly 12%.
The enigmatic ocean floor recently came to life for shoppers at Lehigh Valley Mall, thanks to an underwater exhibit on display. The program included coral reef tanks, live predator displays, a cyber sea-diver experience, and touch-tank shows every hour. In addition to high praise from kids, retailers reported a positive increase in sales.