Tactics Magazine interviewed marketing manager Kate Mason. The Meadowhall marketer says the most effective projects are the most simple ones.
With the first swipe-to-win mall loyalty program to be produced in its area, Coquitlam Centre presented its shoppers with the ‘Swipe a Comfy Ride’ promotion, a year-long event designed to drive traffic to the centre and entice shoppers with the chance to win a 2005 Nissan Murano.
Trains, planes and automobiles are taking tourists to retail destinations worldwide. Marketers are ready to greet them with open arms—and tills.