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Charity Partnerships, Community Room
This Sunday’s mall event will be a virtual one, but organizers are hoping to make real progress, raise funds.
Virtual events have been a true lifeline for sports organizations and race directors during COVID. For participants, it's been a way to keep their activity-focused communities together. One Canadian mall will be the anchor for such a gathering [...]
Charity Partnerships, Community Room, Fundraisers
Danbury Fair’s collaborative project is turning good sentiments into action.
You can't put a price on kindness, but sometimes it takes funds to do some community good. Ben's Bell Project will soon get a financial boost to support its mission of teaching people the real impact that intentional kindness can have and it's [...]
Edibles are the best hooks to get shoppers involved in initiatives that support your F&B tenants and other foodie stops across your city.
We know that food has been one of the strongest retail categories throughout the COVID-19 pandemic, but the trend hasn't benefited all sector businesses. Restaurants, especially small independents, have had their endurance tested while they did[...]
Non-profit expands its program to help teach children in need STEAM through play.
The holidays might be the high season for children-focused charity fundraisers and drives, but COVID prompted an outreach organization to rejig its schedule and take up the challenge of distributing one million STEAM-related toys, books, and ga[...]
Westfield Annapolis promotes shopping for a pet cause.
Despite what you might have heard about kittens flying off the pet shop shelves, there are still plenty of furry friends waiting for their forever homes. The SPCA of Anne Arundel County operates a Paws at the Mall adoption center at Westfield A[...] Tactics Subscribers Read More...
Mall joins a cross-Canada campaign to help those in need.
There have been many heroes stepping forward to help those less fortunate in their community, especially since the beginning of the COVID-19 pandemic. CF Chinook Centre's staff and customers can consider themselves among them. Earlier this yea[...]
U.S. fashion label times category sales promotion with Women’s History Month.
New season, new dress? We've heard that proposition from fashion brands every spring since the dawn of retail marketing. One omnichannel brand, though, is attempting to inject more meaning into its own offering these days, along with incrementa[...]
Westfield Eastgardens steps up to support children’s charity.
Australia's CaringKids should see its ongoing toy drive yield more donations now that Westfield Eastgardens is acting as a collection point. The charity is the winner of the center's Local Heroes CSR program, gaining a valuable boost for its mi[...]
A CSR initiative allows a UK center to make good use of its new guest lounge.
While some charities and community groups are taking their appeals to the Web to make up for lower High Street traffic counts, The Salvation Army is present on all fronts this year, including the mall, to seek support for what will be a challen[...]
A national program aims to make eight charitable organizations’ wishes come true.
After the retail frenzy of (a usually brick-and-mortar) Black Friday comes Cyber Monday, followed by the mindful Giving Tuesday. The tradition has conditioned shoppers and the benevolent kind to behave in predictable ways, helping businesses to[...]
