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Amenities, Customer Service, Services
if you can’t pry customers away from their books, you might as well be part of their literary circles.
Take one, read one, leave one. Running a book swap or offering shopping center visitors a mini free library has never been that complicated. Then you know what happened last spring. All of a sudden, the most simple of gathering and placemaking [...]
Customer Service, Services
Food isn’t the only category that shopping centers are focusing on these days. DIY craft programs are on the rise.
Besides binging on their favorite TV series, whipping up tasty dishes, and delving into new novels, consumers are honing their DIY skills while they spend more time at home. The place to find inspiration for projects of all kinds is naturally t[...]
Mall halls are eerily quiet these days, so retail operators are focusing more efforts where they can: online and on the street.
The holidays are over, but there are more gifting rituals to be performed over the next few months with Valentine's Day and the bridal season just around the corner, not to mention opportunities to show appreciation for essential workers and ot[...]
Focusing brick-and-mortar facilities on community initiatives might be a way to keep online shoppers loyal.
Arenas are by design made to bring people together—for entertainment, sports, and any event deemed important enough to draw crowds. One German venue is continuing to provide such a gathering place, but with a new purpose: Helping residents ma[...]
With the third COVID-19 wave now building, ordering fulfillment logistics are as crucial for malls as placemaking.
As health officials and front-line workers clamor for more sustained measures to stop the spread of COVID-19, retail town criers are getting a sore throat trying to get their shopping protocol updates through to consumers. With its own communit[...]
Customer Service
Tech-powered event firm shows that social distancing doesn’t have to keep shoppers seeking entertainment in front of their screens.
Media outlets worldwide have been hyper-focused on one news angle in recent months: Which IRL experiences COVID-19 has robbed consumers of and how everyone longs for a return to past habits. A couple of retail partners are proposing a different[...]
Pandemic-focused messaging can put retail customers at ease or put them in the mood to do anything but shop in-store.
Consumers might be the kings and queens of the retail world, but their power to dictate what their shopping experiences should be on the High Street and in commercial centers has waned as of late. With the promise of safety jumping ahead of bra[...]
Logistics experts will be as crucial as marketers for retail centers this holiday season.
We heard it the first time: Your retail team is happy to welcome shoppers back. Now you need to demonstrate that it actually means it. Aside from the warm-and-fuzzy messaging, nailing down a precise plan for easy (and stress-free) shopper traff[...]
Even from a distance, retail centers can help bring families together on special occasions.
Evidence is mounting that makes the case for a return to retail trading with new habits that will likely stick. Among them are online experiences that can make as lasting an impression as on-site events and activations once did and hopefully wi[...]
Amenities, Customer Service
Mall customer services teams are adapting to the pandemic reality and that includes updating on-site dispensers.
If you are the type of shopper to curse yourself for forgetting to bring reusable bags to the grocery store or rushing out to run an errand with your infant child without grabbing a few extra diapers, chances are the local mall's customer servi[...]
