Oakridge Brings van Gogh to the Masses

Campaign based on exhibit from Van Gogh Museum Edition Collection on Tour.

Oakridge Centre (Oakridge) re-positioned its brand at the intersection of art, fashion and retail a few months ago. The first reveal was a visual campaign developed in partnership with the National Gallery of Canada. Now the upscale Vancouver ma[...] Tactics Subscribers Read More...

Starbucks Offers Theater of Retail in Vegas

Décor Themes, Design Studio

Shop features step seating for up to 40 people right in the middle of the space.

Let's be honest. No matter how good a coffeehouse's java and baked goods are, they're not always enough to build customer loyalty. Add some ambiance and a setting that's conducive to people-watching, and now you've got a chance to create a habit[...] Tactics Subscribers Read More...

Robina Town Centre Merges Christmas Traditions Old and New

Décor Themes, Design Studio

Image credits: Robina Town Centre

With more shoppers pushing back against tech-heavy holiday attractions, Robina Town Centre’s updates strike a good balance for shoppers young and old.

Kids don't have to pull out their smart phones to send a selfie - or rather, an "elfie" to Santa at Robina Town Centre this Christmas. Instead, the center is catering to tech-savvy youngsters with a state-of-the-art Elfie to Santa machine. It[...] Tactics Subscribers Read More...

The Bay Centre Spooks Shoppers

Décor Themes, Design Studio

Image credits: The Bay Centre

Local tourism initiative turns center windows into nightmares.

With Christmas drawing near, it's almost time for street-front windows to be full of festive things: winter wonderlands, piles of presents, and spooky, scary ghosts. Well, that last one might only be around for the next week. As part of its [...] Tactics Subscribers Read More...

Bikini Berlin Goes Analog with Art Installation

Décor Themes, Design Studio

Image credits: Bayerische Hausbau

German pop-up mall gave shoppers a chance to express themselves as freely in person as they were used to doing online. It was like art imitating online life.

A lot goes on during Berlin Fashion Week, and the social networks are abuzz with catwalk show reviews, retail sales promotions, press conferences, designer biopics and more tweets, posts, and pins than any fashionista can count. The German capit[...] Tactics Subscribers Read More...

Glatt Offers Shoppers a Brand New Perspective

Décor Themes, Design Studio

Glatt displays aerial photographs of the center’s location and its surrounding areas

An exhibit at Glatt is giving visitors a bird’s eye view of the Swiss shopping center’s location and surrounding region. The installation consists of aerial photographs taken on a 1:1,500 scale and displayed on three floor plans spanning ove[...] Tactics Subscribers Read More...

Decor Illusion Draws Crowds

Décor Themes, Design Studio

Metropolis at Metrotown uses shoppers’ social media fixation to make its on-site experience more engaging and interactive

Metropolis at Metrotown has managed to create huge lineups in its center court by inviting shoppers to experience something that isn't quite there. The 60-second act is happening inside the Canadian center's Lightroom. Open to the public sinc[...] Tactics Subscribers Read More...

The Piggyback Grotto

Décor Themes, Design Studio

intu Trafford Centre makes a lucrative deal with The Snowman and The Snowdog partnership

Exclusives are good for business during the holidays. With so many shopping centers competing on the same emotive elements—Santa, reindeer, cheeky elves, twinkling lights—the best way to get ahead is to be different. That's how intu Trafford[...] Tactics Subscribers Read More...

Place Ste-Foy’s Three-Punch Hit

Décor Themes, Design Studio

Canadian mall stretches its holiday marketing investment and reach with consistent story-branding line and multi-year creative series

One creative investment, three years of return and counting. That pretty much sums up the strategy that Canada’s Place Ste-Foy and Orangetango have implemented over the past holiday seasons. Back in 2012, the Quebec City mall commissioned l[...] Tactics Subscribers Read More...

Santa Gets New Digs at Deptford Mall

Décor Themes, Design Studio

Macerich, HGTV partnership and collaboration with Pop2Life produce high-tech Santa HQ boasting “elfie” selfie station, Naughty O’ Nice Meter, and holiday videos.

HGTV has millions of viewers hooked on its dreamy home makeover shows and this year the network’s stylists have taken on Santa’s home-away-from-home at Macerich’s Deptford Mall in New Jersey, USA. Thanks to a collaboration with and expert [...] Tactics Subscribers Read More...