Waiting for Mr. Claus

Décor Themes, Design Studio

GGP malls, Center Stage Productions give customers a virtual snow experience with body tracking and motion capture system.

Waiting is an inherent part of the holiday shopping season, but try telling that to families wanting to see Santa at the mall. A little too much time spent in line with young children can trigger total meltdowns, so three General Growth Properti[...] Tactics Subscribers Read More...

Light It Up

Décor Themes, Design Studio

New holiday décor part of Memorial City Mall’s efforts to re-brand and meet upscale shoppers’ expectations.

Memorial City in Houston, Texas, borders one of the most affluent communities in America, and shoppers there have high expectations when it comes to their retail experiences. The 250-acre mixed-used development is in the midst of a major rebrand[...] Tactics Subscribers Read More...

Couture Holidays

Décor Themes, Design Studio

No pine trees or icicles in sight, but a giant bust form hung above the center court to support Porta di Roma’s fashion theme.

When Italy’s Porta di Roma asked students from the local Costume and Fashion Academy to “dress the shopping mall” last holiday season, they took those instructions literally. With holiday style as their central theme, the budding couture d[...] Tactics Subscribers Read More...

At the Junction of Art and Business

Décor Themes, Design Studio

Stary Browar revives Polish traditions, right down to handcrafted decorations and a Father Christmas dressed in earth-tone 19th Century clothing.

Stary Browar’s marketers are in the business of getting consumers into stores during the holidays. However, instead of focusing on what they view as generic shopping center décor rituals, they’ve chosen to anchor their recent seasonal progr[...] Tactics Subscribers Read More...

Frohe Weinachten!

Décor Themes, Design Studio

German center turns outdoor space into Christmas-theme fairgrounds that generated over $615,000 in incremental income.

Planning an attractive Christmas market takes some imagination, but figuring out how to make it lucrative is where the true creativity lies. Last year, Germany’s CentrO super-regional shopping center displayed both skills when it created a Chr[...] Tactics Subscribers Read More...

It’s a Kid’s World

Décor Themes, Design Studio

Children’s play areas connect shopping malls to families and their communities, so why not design and brand them accordingly?

Janice Curtin has come full circle, and it all had to do with a wooden cow and her job as senior marketing manager if Vintage Faire Mall in California. “Vintage Faire Mall is where I shopped as a child in the 1970’s and during my visits t[...] Tactics Subscribers Read More...

Red Sea Adventures

Décor Themes, Design Studio

The Treasure Island tale was the inspiration for the Red Sea Mall’s custom play, which drew 900,000 shoppers to its Center Court stage.

The DEEP agency wasn’t out to break a Guinness Book record when it imagined the central décor piece for Red Sea Mall’s live play, Treasures of the Red Sea. But the near life-size Spanish galleon that its team built in less than a month did [...] Tactics Subscribers Read More...

Denim Anyone?

Décor Themes, Design Studio

It sounds like a designer label, but Haus of Denim was actually a gallery that Hong Kong’s wtc more dreamed up last summer to fight off competition from other malls and mega-stores.

For two months, visitors to the wtc more atrium were immersed in all things denim, and that began with a themed décor that included a sofa, lampshade, giant scissors and even a motorcycle that had been covered in the fabric. Nearly 20 tenants, [...] Tactics Subscribers Read More...

No Parkas Required

Décor Themes, Design Studio

Four General Growth Properties (GGP) shopping malls are dabbling in virtual reality marketing this holiday season.

Center Stage Productions (CSP) has set up Water Tower Place, Paramus Park, Mall St. Matthews and Columbiana Centre with décor elements that will transport their shoppers to a winter wonderland. “Right now, we are incorporating interactive [...] Tactics Subscribers Read More...

Bold New Look, Brand New Sales

Décor Themes, Design Studio

Scent marketing was one of Caneland Central’s strategies when it unveiled its new Santa set.

Spending money on new holiday decor is always a hard sell for marketers, but sometimes the efforts pay off in quantifiable ways. Paul Pozzobon, the communications manager for Lend Lease's Australian Asset and Management department, saw it first [...] Tactics Subscribers Read More...