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This Is One Rad Father’s Day Promotion

Gift Cards, Sales Promotions & More

Les Bastions has the gifter’s routine dialed: Buy online, get in, get out, gift, done.

We're not sure if this gift will be more satisfying for the buyer or the recipient, but it's likely to find a few takers. In anticipation of Father's Day, Les Bastions (Tournai, Belgium) is selling the Dad Box.

The box comes in three versio[...] Tactics Subscribers Read More...

Shoppers Get Active on Their Home Turf

Gift Cards, Sales Promotions & More

Social content co-creation is at the heart of this virtual family contest.

After following their local FIT4MOM's virtual class last week, families in Vernon Hills, Illinois (USA), are facing a new challenge. Hawthorn Mall is asking them to put their sporty thinking caps on and try to create the best obstacle course po[...] Tactics Subscribers Read More...

Melbourne Central Hopes for a Hit with The Returning

Customer Service, Gift Cards, Services

Melbourne Central eases shoppers’ purchase returns to boost gift card sales and help a partner charity.

There's no trailer for The Returning, but Melbourne Central's newest customer service offer sure sounds like a hair-raising blockbuster. The Australian center will launch it tomorrow, giving shoppers the option to return their new and unwanted [...] Tactics Subscribers Read More...

This Gift Card Program Has a CSR Angle

Gift Cards, Sales Promotions & More

Community support is the value-added proposition that comes with the program.

There are a few ways to foster benevolence among a shopping center clientele. You can plan charity events to raise money or organize drives to collect much-needed items on behalf of others in your community. One developer has yet another angle: [...] Tactics Subscribers Read More...

These Fitting Rooms Are Made of Ice

Gift Cards, Sales Promotions & More

Holiday shoppers brave the cold to win free thermals.

There doesn't seem to be much that consumers wouldn't do to get their hands on free merchandise, including getting down to their skivvies in the bitter winter cold. Metropolis at Metrotown and one of its newest tenants, Uniqlo Canada, set up [...] Tactics Subscribers Read More...

This Prize Should Catch Shoppers’ Attention

Gift Cards, Sales Promotions & More

BC Lottery Corp. takes gaming concept and huge winnings to Metropolis at Metrotown.

Consumers love shopping sprees and malls like giving them away, especially if someone else is footing the bill. On October 28, Canada's Metropolis at Metrotown mall will host the Daily Grand lottery crew who will offer one lucky winner a C$50,00[...] Tactics Subscribers Read More...

This One’s for Board Game Lovers

Gift Cards, Sales Promotions & More

Shopper wins big by outlasting other players at the Outlets of Little Rock.

Titilayo Brit must be a pretty good Monopoly player because she just bagged over $1400 in gift cards and prizes from her home shopping center, the Outlets of Little Rock. She was among the lucky five people to be picked to participate in the "Sh[...] Tactics Subscribers Read More...

Hinkler Central Takes Shoppers on Grocery Hunt

Gift Cards, Sales Promotions & More

All that stands between shoppers and $3,000 in gift cards is 120 stickers hidden in the grocery aisles of two Australian retailers.

Australia’s Hinkler Central Shopping Centre (Hinkler) is giving away $3,000 in gift cards, and customers will have to go grocery shopping to earn them. In a bid to drive traffic to tenants Coles and Woolworths, the center has hidden 120 sticke[...] Tactics Subscribers Read More...

Saving Up for a Festive Season

Gift Cards, Sales Promotions & More

Why wait until Black Friday when you can follow The Potteries’ lead and invite shoppers to spend on gifts well ahead of the holidays?

These days, £5 ($8) won’t get you too far when it comes to shopping for holiday gifts. Still, for customers at The Potteries, this small investment could be the first step in developing a workable budget in anticipation of the festive season.[...] Tactics Subscribers Read More...

Shaking Things Up

Gift Cards, Sales Promotions & More

An aggressive gift card promotion and advertising campaign finally moved shoppers to check out the new Terraza Lomas Verdes center.

Gigante Grupo Inmobiliario built its Gran Terraza Lomas Verdes (Lomas Verdes) lifestyle center in Mexico and opened its doors in 2010, but getting shoppers to come was a challenge given the stiff competition coming from other centers. So with th[...] Tactics Subscribers Read More...

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