Up For the Challenge; Blending New Gift Cards with Well-Established Cultural Expectations

Developers Diversified Realty launches ISLA Gift Cards that are accepted at 15 centers on the island.

Businesses dream of situations that allow them to meld marketing and culture seamlessly into a successful campaign. Developers Diversified Realty did just that with a recent re-branding initiative in Puerto Rico. Developers Diversified Realty[...] Tactics Subscribers Read More...

Video Hits

Gift Cards, Sales Promotions & More

Layton Hills Mall raised gift certificate sales 362%, in part by identifying and updating records of local businesses and corporations. Local businesses then received a free movie kit, complete with a spoofed film promoting Layton Hills gift certificates.

The last two years have seen gift certificate sales rise an incredible 362 percent at Layton Hills Mall in Layton, Utah. Marketing Manager Christine Stanger largely attributes the increase to a major marketing initiative that identified and upda[...] Tactics Subscribers Read More...

Pocahontas for a Day

Gift Cards, Sales Promotions & More

West Manchester Mall had 50 boys and girls competing for prizes in a Pocahontas and John Smith look-alike contest. Afterwards, shoppers were encouraged to stay for the back-to-school fashion show.

Last month, at West Manchester Mall in York, Pennsylvania, 50 boys and girls competed for prizes in a Pocahontas and John Smith look-alike contest. According to Marketing Director Rene Staub, the mall constructed a teepee in a native-Indian sett[...] Tactics Subscribers Read More...

It’s in the Cards

Gift Cards, Sales Promotions & More

To encourage repeat traffic, Coquitlam Centre gave shoppers the chance to win prizes by depositing promotional newspaper inserts at the mall between certain dates. The mall received 4,392 entry forms, a six percent return.

Last month, Coquitlam Centre in Port Coquitlam, British Columbia, dealt out hundreds of New Year bargains during its "Big Deal" sidewalk sale. To help promote the event, a boldly colored flyer depicting a unique illustration of four playing card[...] Tactics Subscribers Read More...

Solid Gold

Gift Cards, Sales Promotions, Sales Promotions & More

Looking to set itself apart from the competition, the Galleria of Dallas, Texas, minted “Galleria Gold”—coins in $10, $20, and $50 denominations that function like traditional mall gift certificates. A $17,000 campaign to spread the word led to a 61% increase in Galleria Gold sales, and a 57% increase in the average transaction.

Dallas, Texas, has more stores per shopper than any other city in the United States, which is why the Galleria is constantly looking for new ways to set itself apart from the competition. Historically, the upscale center has found the perfect to[...] Tactics Subscribers Read More...

Holiday Bonus

Gift Cards, Sales Promotions, Sales Promotions & More

To drive mall gift certificate sales, Huntington Beach Mall offered a free $10 gift certificate to any shopper who purchased four $25 gift certificates (to a limit of $50 in free certificates). It worked: gift certificate sales for December totaled just under $40,000 – a 310 percent increase over 1992.

Last Christmas, Huntington Beach Mall in Huntington Beach, California, wanted to implement a unique program to significantly increase mall gift certificate sales during the holiday season. As a result, the center offered a free $10 mall gift cer[...] Tactics Subscribers Read More...

Loving Letters

Entertainment, Gift Cards, Sales Promotions & More, Seasonal Giveaways, Special Events

Sheppard Centre aimed to include everyone in its Valentine’s Day promotion, “Follow Your Heart to Sheppard Centre”.

Love stories have been part of Valentine’s Day since the beginning of time, but rarely have they extended beyond couples. Last year, at Sheppard Centre in Willowdale, Ontario, then-Marketing Director Kimberly Scutt created "Follow Your Heart t[...] Tactics Subscribers Read More...

Bearing Gifts

Gift Cards, Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Tinsel the Shopping Bear retained Shenango Valley Mall’s Christmas traffic by giving out gift cards daily.

Merchants at Shenango Valley Mall in Hermitage, Pennsylvania, were anxious about possible holiday sales' losses after a WalMart opened its doors across the street just prior to Christmas. With minimal funds at its disposal, says Marketing Direct[...] Tactics Subscribers Read More...

It Came Upon A Midnight Clearance

Gift Cards, Sales Promotions, Sales Promotions & More

Northgate Mall augmented its winter clearance sidewalk sale with live television and radio remotes.

Every year at Northgate Mall in Cincinnati, Ohio, Marketing Director Leslye Amber holds a winter clearance sidewalk sale. Last year, however, she spiced it up with live television and radio remotes. During the three-day sale, the remotes brought[...] Tactics Subscribers Read More...