Got Fans?

Mall capitalizes on customers’ love of their local NHL hockey team with pregame GWP promotion.

The City of Winnipeg, Canada has been hyped up since the recent return of its Jets professional hockey team. Portage Place got in the spirit too, and it’s running an ongoing sales promotion for Jets fans. Every home game day, shoppers who spen[...] Tactics Subscribers Read More...

Everything under the Sun

Gift Cards, Sales Promotions & More

Nordstrom breaks out of its holiday mould and tries to promote gift cards as the ideal presents for other important occasions.

It’s about time that a major retailer acknowledged that there’s more to the holidays than Christmas. Nordstrom gets the clairvoyance prize for offering a Hanukkah-branded gift card as part of its promotional lineup, along with other cards br[...] Tactics Subscribers Read More...

Gift Vouchers By Design

Gift Cards, Sales Promotions & More

College students pocket cash by winning a contest to design their local mall’s gift vouchers.

LAGO shopping center in Konstanz, Germany has a fresh new series of gift vouchers for sale, and it has four talented students to thank for that. The vouchers’ graphics are this year’s chosen winners in a design competition that LAGO holds an[...] Tactics Subscribers Read More...

Weekend Warriors

Gift Cards, Sales Promotions & More

From $39.99 to $399.99, these weekend experience gift packs are suitable for anyone. Develop your own and incorporate them into your gift card program!

Freetime Omnimedia looked inside the box to develop its latest promotional concept: the Weekend Gift Box. Available in more than one thousand drugstores across Canada, the box contains a gift certificate redeemable for any of several all-incl[...] Tactics Subscribers Read More...

Style on a Dime

Gift Cards, Mall Websites, Style Lounge

General Growth malls team up with TLC’s What Not To Wear to offer shoppers wardrobe tips and advice.

Shoppers at General Growth (GGP) malls are about to get a style reality check. The developer and TLC’s What Not To Wear crew have teamed up to enlighten the fashion impaired. Aptly named Shop Smart Look Fab, their new show teaches consumers wh[...] Tactics Subscribers Read More...

On-Ice Shoot-Out

Gift Cards, Sales Promotions & More

CrossIron Mills partners with the Calgary Sun newspaper and Calgary Flames hockey club for the Flames’ 30th anniversary season.

This is a big year for Canada’s Calgary Flames. The hockey club is celebrating its 30th anniversary season and it’s partnered with CrossIron Mills and the Calgary Sun newspaper to mark the milestone. CrossIron Mills is giving away a $30,0[...] Tactics Subscribers Read More...

Alive And Teaching

Gift Cards, Seasonal Giveaways, Social Media Campaigns, Sustainability

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers.

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers last year. With the help of Santa’s elves, Holly walked around the California open-air center for a few hou[...] Tactics Subscribers Read More...

The Unwrapping of The Promenade

Development News, Gift Cards, Sales Promotions & More

The Promenade unveils its updates during the busiest time of year, and achieves a record-breaking productivity high.

The Promenade picked the busiest time of year to unveil its new merchandise mix and revamped amenities. With a $46 million renovation nearly complete last November, the Canadian center felt like it couldn’t miss the opportunity to re-launch it[...] Tactics Subscribers Read More...

CopShop

Charity Partnerships, Community Room, Gift Cards

Police officers played personal shoppers to children at 20 VIC Management centers across Canada.

There was a noticeable law enforcement presence at Canada’s Lougheed Town Centre on December 17, 2008. That Wednesday, thirty RCMP and South Coast BC Transit Authority Police officers descended upon the place, armed with Christmas wish lists a[...] Tactics Subscribers Read More...

Fashion in the Boardroom

Gift Cards, Sales Promotions & More

Yorkdale Shopping Centre’s marketing team launched a Corporate Fashion Seminar program in April 2007 after a few years of hosting occasional workshops to gauge market interest.

When the concept of casual chic entered corporate boardrooms in the early 1990s, inspired by Silicon Valley's young entrepreneurs, it created a small social revolution, opposing suit-clad traditionalists to khaki-loving liberals. It also produce[...] Tactics Subscribers Read More...