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Coke x Adobe x You
If you ever dreamed of adding your design signature to an iconic brand like Coca-Cola, then this is your chance. The beverage giant has teamed up with Adobe for a global creative series challenge and it w [...]
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A Mid-Autumn Feast
We'll have to wait another five months before ringing in the next Lunar New Year, but until then there is another major event taking place in Malaysia: the Mid-Autumn Festival. It has given one shopping center team plenty of reasons to celebrate. 1 Utama Shopping Centre is in [...]
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Chasing Down the Lunchtime Crowd
Build it and they will come. Unless, of course, they (aka shoppers) have somewhere else to go that's more convenient to access and offers just as good a retail mix as your mall does. As far as F&B destinations go, that's the challenge for marketers and one that an Asian team is tackling head on. Tactics Subscribers Read More...
New World Celebrates Children’s Day
Décor, collateral material, visual merchandising display element—you could call Noa Haim's signature cardboard building block a lot of things. China's New World Department Store used it in all those applications recently when it called on the artist's Netherlands-based design studio,  Tactics Subscribers Read More...
Mall Turns Kids’ Drawings into Virtual 3D Town
In a mall atrium, under dimmed lights, children are busy designing the city of tomorrow. Thanks to some high-tech wizardry, their doodles become moving elements of a digital townscape that evolves through human intervention and interaction, just like in the real world. ifc mall in Hong Kong partner [...]
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A Bookish Plan
Bookworms are known to bemoan technology's encroachment on their favorite pastime. It is increasingly harder to maintain traditional bookstores and libraries, especially in remote areas. Despite the challenges, one organization has made it its mission to reignite people's interest in books by offering compact places for reading and community activi [...]
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Mall Trials ‘Husband Storage’ Pods
You could call this latest customer service offer husband-free shopping. Just like the hands-free version, it allows mall visitors to unload whatever might interfere with their shopping enjoyment, in this case husbands who begrudgingly tag along although they’d rather be somewhere else doing something else. Does this sound like a familiar pattern [...]
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K11 Mall Steps into Continuing Education
Museum retail is how K11 describes its unique commercial model. A focus on art, people, and nature has always been at the heart of all its areas of activity, be it leasing, special event planning, interior architecture and green design, or community relations. The Hong Kong center is now blurring [...]
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Consumers on the Run
Despite the ever growing number of retail destinations, brands, and product lines available to them, the one thing that consumers are having trouble sourcing is time—for themselves, family, and meaningful experiences. That's the overwhelming trend that came out of a recent international study. The German-based Tactics Subscribers Read More...
Malls Get Creative for Earth Hour
Shoppers will have to wait another month before their local centers turn into rally points for environmental awareness and general sustainability causes on Earth Day (April 22). They recently got a chance to get in the right mindset, though, when properties around the globe observed Earth Hour [...]
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