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Asia
Building Up Credit
Thailand might not have the stature of its Malaysia and Singapore neighbors to the south when it comes to the world's financial markets, but a couple of players are hoping to draw attention to their latest retail-focused deal nonetheless. Siam Piwat Co. Ltd., the comp [...]
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This Complex Will Cater Directly to Millennials
Adrian Cheng is at it again. The Hong Kong-based executive vice-chair of New World Development Company and founder of the Tactics Subscribers Read More...
Facebook Launches Brand Collabs Manager
Influencer marketing is evolving from a side gig to a central strategy, and Facebook is doing what it can to move past its latest woes to take advantage of the trend. This week, it released a new tool, a Tactics Subscribers Read More...
Little Shopping Wonders
Lighting that acts as an art installation, flooring that resembles a catwalk, and access to brands without the confines of traditional stores: Welcome to Singapore shopping reimagined. Over the past couple of weeks, Paragon has been pulling all the stops to drive traffic to [...]
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Light This Way
Interactivity is now a given when it comes to retail centers' digital entertainment. The next level: Inviting consumers to generate some of the content in real time, which is what an Asian mall is doing. The Shoppes at Marina Bay Sands in Singapore is the s [...]
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Destination Changi: A Layover Worth Your Time
If you're a traveler, waiting is part of your routine—at check-in, security screening, the gate, and baggage retrieval. It can get tedious after a while but the Changi Airport Group (CAG) has vowed to deliver a better customer experience through technology-ba [...]
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A Conscious H&M
Once a fast-fashion retail darling, H&M is facing challenges in sustaining the attention and patronage of bargain hunters who've lately been gazing at other, lower-cost options and online deals. But despite circulating news that some US$4.3 billion worth of apparel, footwe [...]
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What’s Next: VR Celebrity Events at the Mall
It's the beginning of the year and your shoppers want to start it right with a renewed commitment to overall wellness. For motivation, they can head to your mall bookstore and grab a copy of one of Deepak Chopra's inspirational books, or strap on a virtual reality (VR) heads [...]
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Green Fridays Aren’t Just About the Sales
Ayala Malls in The Philippines has just wrapped up a multi-property promotion that encouraged shoppers to opt-out of plastic shopping bags and choose its branded reusable totes instead. Called Green Fridays, it debuted late last May and ran until December 31, delivering rewa [...]
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Coke x Adobe x You
If you ever dreamed of adding your design signature to an iconic brand like Coca-Cola, then this is your chance. The beverage giant has teamed up with Adobe for a global creative series challenge and it w [...]
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