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Australia / New Zealand
Focus on the Newsmakers
PR and social buzz have a way of feeding on themselves. The marketers at one shopping center have obviously figured that out. As a nod to the high-profile media figures who regularly bring the public up-to-the-minute information, they have turned the newsdesks on four of them. Dubbed "Women of the News," the campaign from Tactics Subscribers Read More...
AMP Tackles the Next BTC Phase
Things are moving along at Botany Town Centre (BTC – Auckland, New Zealand). AMP Capital Shopping Centres has entered Phase 3 of the open-air property's redevelopment, [...]
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This Isn’t Your Average Office Project
Mirvac’s mission is to re-imagine urban living, and that includes work. The Australian developer has just introduced The Third Place, a modular co-working office smack in the middle of its Broadway Sydney shopping center. The concept is the latest to come out of its Tactics Subscribers Read More...
Painting by the Numbers
Shoppers had a hand in bringing a major public art project to life at Belmont Forum (Cloverdale, Australia). Last weekend, they picked up their brushes and painted a large community mural alongside Melski McVe [...]
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Literati in the Making
Little bookworms and The Very Hungry Caterpillar are the focus of a gathering at Lakeside Joondalup (Perth, Australia). This past Monday, the center's marketing team hosted a VIP launch for The World of Eric Carle, an installation and family activity program [...]
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Incredibles: Take 2
While Incredibles 2, the sequel to Disney · Pixar's animated film about a family of superheroes, smashes records at the box office, retailers and s [...]
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One Down and a Few More to Go
The new Countdown supermarket at Bayfair Shopping Centre now has a roof and that has given the New Zealand mall’s management team and other project stakeholders a reason to shout. This is the first sig [...]
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Facebook Launches Brand Collabs Manager
Influencer marketing is evolving from a side gig to a central strategy, and Facebook is doing what it can to move past its latest woes to take advantage of the trend. This week, it released a new tool, a Tactics Subscribers Read More...
A Different Kind of Lunchtime Workout
Flash mobs are all about surprises and the concepts keep on getting more unexpected. The shoppers at Botany Town Centre (Auckland, New Zealand) certainly couldn't have predicted that they would have stepped out to the center for lunch last Thursday only to see local pol [...]
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High Society Dinners at the Mall
The society pages of lifestyle magazines are no longer the only places to catch the latest A-lister sightings; there are blogs and e-zines for that. Likewise, organizers of the VIP events themselves are seeking locales beyond traditional venues and shopping centers are now making the cut. Tactics Subscribers Read More...