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Australia / New Zealand
Enough with the Self-loathing Already
For consumers who'd forgotten that today's retail world was all about them, Cairns Central's marketing team is there to remind them. Next week, the Aussie shopping center will host a Self-Love Festival whose programming is focused on self-acceptance, empowerment, and body [...]
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Vogue Festival: Beyond the Catwalk
Appear, strut, pose, strut, exit—does that sound familiar? It's the formula for the lion's share of catwalk shows everywhere on the planet, and it's likely no longer enough to get fashionistas off their mobile phones and into a brick-and-mortar space. Luckily, those same time-sucking devices could be the key to luring them to your shopping center [...]
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UGG TURNS 40
UGG, it seems, is no longer a brand just for 16-year-old girls in high ponytails and skinny jeans. The fashion label with blended Aussie and Southern California roots and best known for its slip-on sheepskin boots is celebrating its 40th anniversary and there are no teenage braces in [...]
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Calling Little Drawers
Given the growing clout of consumer influencers, interest in creative collaborations is at an all-time high. For adults, the involvement of celebrities and socialites can make certain products more appealing. For children, the closest thing to social influencers might simply be other kids. Zara Australia's [...]
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It Takes a (Shopping) Village
Youth angst and shenanigans make news headlines much more than their good deeds. A New Zealand center's marketing team is focusing on more positive stories, though, with two community-based programs. Sylvia Park in Auckland was recently on the lookout for e [...]
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Just Head Out the Back Door
If the kitchen rules as the ultimate gathering place in a home, the backyard has to come closely behind. It's an informal and often pleasantly messy place that puts guests at ease and makes everyone want to immerse themselves in the moment and linger longer. It also happens to be the goal of destination retail and one mall is hoping to soon start c [...]
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Going Around in Social Circles
While '80s style shoulder pads have been banned forever, one of the era's popular pastimes endures: Rollerskating. Until the end of the month, shoppers will be able to enjoy it along with a view from Broadway Sydney's rooftop rink. A highlight of the center's partnershi [...]
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Get the Buzz Without the Guilt
Every 30 minutes, some 50,000 disposable coffee cups are used in Australia—that's one billion ending up in landfill annually. The marketers at Toowong Village (Queensland) have launched a stylish campaign to help stop the waste and recently unveiled a line of Reusable [...]
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Walking the Way of the Lion
Coach, Bally, and company: These luxury retailers have proven their enduring ability to unlock the purses of jet-setting Chinese shoppers. An Aussie developer is keen on turning that retail love affa [...]
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You’re Craving This Right Now
If you were born in the Year of the Dog, then head straight to your local mall food court and find a vendor that sells hearty meat dishes. Not sure about this? Take it up with the marketers at The Galeries (Sydney, Australia). To drive traffic to their F&B tenants, they’ve come up with a food Tactics Subscribers Read More...