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What’s Next: Robot Tenants
Advances in high-tech manufacturing, frictionless payments, and the Internet of Things are forcing mall-leasing teams to re-think their retail rosters. Not only is the merchandise mix featuring more digital options, but so are the tenants themselves. Meet Gisela, one of the latest tenants to have opened a permanent business at Germany’s Tactics Subscribers Read More...
Facebook Launches Brand Collabs Manager
Influencer marketing is evolving from a side gig to a central strategy, and Facebook is doing what it can to move past its latest woes to take advantage of the trend. This week, it released a new tool, a Tactics Subscribers Read More...
Loyal to the Deals
VIA Outlets can now count its Fashion Arena Prague Outlets among its centers that formally bring the style-obsessed together in search of the best deals on the latest looks. Technology, along with discou [...]
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Arena Centar Reaches First Milestone
Intersport and Stradivarius have swung open their doors at Arena Centar (Zagreb, Croatia), officially marking the end of the fi [...]
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Shoppi Tivoli’s Balancing Act
Late last month, a dozen daring athletes from nine different countries converged at Shoppi Tivoli (Zürich, Switzerland) to try to beat a world record: Walk more than 16,076 ft. on a slackline high up the air. Organized in partnership with the Tactics Subscribers Read More...
Mall Turns Shoppers’ Steps into Rewards
You can forget about pedometers and branded gym towels; this program has nothing to do with fitness. What the marketing team at Val d'Europe (Marne-la-Vallée, France) is after is a healthy return on promotional investment and it is rewarding the center's customers each [...]
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Men Get Their Own Mall Play Areas
Shoppi Tivoli (Spreitenbach, Switzerland) is promising male shoppers a hassle-free experience and bang for their buck if they attend its Man's Day tomorrow. Based on the center's motto, "My world, as I like it," the event will be a mash-up of retailer offers, food finds, groom [...]
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A Conscious H&M
Once a fast-fashion retail darling, H&M is facing challenges in sustaining the attention and patronage of bargain hunters who've lately been gazing at other, lower-cost options and online deals. But despite circulating news that some US$4.3 billion worth of apparel, footwe [...]
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In Character: Easter x Hollywood
The Oscars ceremony is now behind us, but the aura of Hollywood lingers and that inspired a shopping center marketing team to reinvent the Easter retail experience with a one-of-a-kind exhibition and contest. The Mall of Switzerland in Ebikon is hosting "Hoppelwood in [...]
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At First Sight: Les 3 Fontaines
Envisioning what a shopping center will look like after a redevelopment takes imagination. So does seeing past hoarding, dust, scaffolding, and congestion in the halls, which is why Les 3 Fontaines (Cergy, France) is helping its customers do both with a series of artist rendit [...]
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