Banner

Region

Europe
Welcome to the Mall Jungle
This mall has Christmas all wrapped up with a design collaboration that leaves a visual imprint on shoppers' brains in a most playful way. If we weren't in December you might think that this project was meant for a kids' club or kindergarten, but it has the young at heart just as mesmerized. Leave it to Germany's Tactics Subscribers Read More...
Coke x Adobe x You
If you ever dreamed of adding your design signature to an iconic brand like Coca-Cola, then this is your chance. The beverage giant has teamed up with Adobe for a global creative series challenge and it w [...]
Tactics Subscribers Read More...
Power Play at KaDeWe
Tradition meets modernity. That's always been the branding strategy at KaDeWe (short for Kaufhaus des Westens) and the iconic Berlin department store stuck to that formula when it recently celebrated its 110th anniversary. It convened shoppers to not one but three rather posh Sun [...]
Tactics Subscribers Read More...
Customers to Vie for Lego House Stay
For Lego fans, this has to be a dream destination: A nearly 40,000-sq.ft. home filled with 25 million colorful bricks. That's what awaits at the Lego House, which the toy manufacturer opened in Billund, Denmark, where the playful construction system was invented. One family now [...]
Tactics Subscribers Read More...
Developer Plans Major Investment in Service
Market-exclusive retailers act as a powerful draw for mall shoppers, but service's role in bringing those customers back is often underestimated. One European developer has a comprehensive plan—and a hefty budget—to address that with an "At Your Service" campaign. ECE has set [...]
Tactics Subscribers Read More...
Glatt Builds Giant Worm for Book Fair
As far as visual merchandising goes, Glatt takes the cake this month. The Swiss shopping center launched its book fair on October 6, and one of its main attractions for families who like to read is a book worm, a giant one. Acting as a focal point for the event, and no doubt a stron [...]
Tactics Subscribers Read More...
Who Wants a Spin in this Wild Ride?
A lot of merchandise is bought and sold privately through online platforms like eBay. The European market is no exception. The community engagement team there recently found an effective way to connect with would-be users and demonstrate the breadth of merchandise and service catego [...]
Tactics Subscribers Read More...
Mannequins Come Alive for 24 Sèvres
Some might find this creative concept a little odd, and others alluring. Either way, LVMH (the group behind Christian Dior, Edun, Tactics Subscribers Read More...
This Is the Stuff of Image Makers
A flurry of talent is giving one European center some street cred on the cultural scene, while its shoppers get to peek inside the minds of top fashion photographers. The Photo 18 Fashion Exhibition kicked off at Glatt in Wallisellen, Switzerland, on August 14 and for four weeks, it will showca [...]
Tactics Subscribers Read More...
The Full English with Chloé
If you're a fan of colorful British characters, then you'll enjoy stepping into this London diner together with Chloé's fashionable young women. The French designer label had some fun recently with this commercial that's shot like a behind-the-scenes look at what a group of guests are up to th [...]
Tactics Subscribers Read More...