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Law Enforcers Hit the Mall Floor
As more retail businesses get entangled in the Web, cybercrime is a growing concern for shopping center security teams. However, it doesn't mean that the latter can afford to be less attentive to an omnipresent risk in high-traffic places: human altercations. Two centers are turning to their customers for help in making their environments safer. [...]
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Who’s Afraid of the Dark?
If you need proof that a clever idea trumps a big budget when it comes to creating advertising campaigns that stick, look at what Rødovre Centrum is doing this Halloween season. The Danish mall tapped into the spooky spirit of the celebration without sacrificing its styli [...]
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What’s Your Food Festival Hook?
No one will ever argue with your shopping center event team's decision to host a food festival that celebrates fresh ingredients and highlights local producers. We hate to tell you, but it won't guarantee stellar traffic or a significant sales boost because your competitors are likely using the same formula. You need a point of differentiation and [...]
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Keep Looking Up
Shoppers worked up a sweat last week at Klépierre's Rives d'Arcins shopping center (Bègles, France) as they ascended a climbing wall for a chance to win retailer prizes. The installation was purp [...]
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One Heck of a Ride
The pleasure principle is being applied to its fullest at Bikini Berlin, which is hosting rooftop rides on its terrace. These are the kind that makes you sweat like any other hardcore workout, but in an environment that is more akin to a nightclub than your local spinning g [...]
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Most Wanted: Multimedia Cultural Events
Wandering buffalos and cowboys becoming legends of the Wild West seem slightly out of step with this Digital Age, but that might just be one of the reasons why a Danish retail center is turning back time with its latest exhibit. Bruuns Galleri in Aarhus, Denmark, has a tech-savvy marketing team [...]
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Looking for a Fresh Start
Here we go. Another school year looms and the retail world is teeming with anxious families getting their pupils ready and the shopkeepers eager to serve them. Germany's Sachsen-Allee (Chemnitz) has it all under control with numerous suggestions for parents wanting to put toge [...]
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Changing-room Lineups? No Thanks
Shopaholic, fashionista, foodie; it doesn't matter. Nobody likes to stand in line, especially when there's no indication of how long that wait will be. The thing is, shoppers really don't have to with mobile technology at their disposal. Retailers just need to get on board. You can't accuse Tactics Subscribers Read More...
What’s Next: Robot Tenants
Advances in high-tech manufacturing, frictionless payments, and the Internet of Things are forcing mall-leasing teams to re-think their retail rosters. Not only is the merchandise mix featuring more digital options, but so are the tenants themselves. Meet Gisela, one of the latest tenants to have opened a permanent business at Germany’s Tactics Subscribers Read More...
Facebook Launches Brand Collabs Manager
Influencer marketing is evolving from a side gig to a central strategy, and Facebook is doing what it can to move past its latest woes to take advantage of the trend. This week, it released a new tool, a Tactics Subscribers Read More...