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Shoppers’ Little Secret Is Out
If you still rely solely on traditional demographic-based methods of consumer marketing, then you might be under the impression that giving shoppers what they need and want comes down to matching certain categories and levels of products and services to target customers based on socioeconomic status. You'd be wrong. That's because of one element th [...]
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Fabrique1840 by La Maison Simons Goes Live
La Maison Simons (Simons • Quebec City, Canada) prides itself on its 178-year-old history and on being a family-owned business that is proof of the enduring appeal of the department store format. The retailer's latest endeavor, however, is on the Web: Fabri [...]
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UGG TURNS 40
UGG, it seems, is no longer a brand just for 16-year-old girls in high ponytails and skinny jeans. The fashion label with blended Aussie and Southern California roots and best known for its slip-on sheepskin boots is celebrating its 40th anniversary and there are no teenage braces in [...]
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Playing the Big Kid Game
If you want to generate more traffic for your center's children's play areas and destination stores, try hosting adult events there. It's a way to not only tap into a growing leisure trend, but also increase productivity. Families might account for the lion's share of visitors to the Tactics Subscribers Read More...
The Three-Minute Challenge
If you believe that a vending machine experience is limited to pure convenience, then the founders of Pizza Forno might ask for three minutes of your time to prove you wrong. That's how long their vending machine will take to make you a custom artisan pizza and it produced quite [...]
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Retail Truly Is About Them
It's great to base a store or shopping center's retail mix on consumer research findings. An even better strategy is to let those same consumers make the merchandising decisions directly. Amazon is on every retail professional's mind twenty-four hours a day, and with good reason [...]
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These Numbers Look Scary Good
American retailers are headed for a very healthy ramp-up to the holiday season, and it will start five weeks from now. The National Retail Federation (NRF) has just released its Halloween forecast and shoppers intend to splurge once again. According to the NRF's annual survey, which Tactics Subscribers Read More...
Setting the Table for All
Once happy to fill up on pizza by the slice or burgers and fries, mall shoppers are developing a taste for more exciting fare. As one center is about to attempt to demonstrate, you're never too young to become a foodie. This coming weekend, Cloverdale Mall (Toronto, Cana [...]
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Click, Collect, and Munch
Variety and price are among the top priorities for frequent food court patrons; speed is another. It might be time for your center's F&B team to pick up the pace. Buy online and collect later is a consumer habit that retailers have to contend with, like it or not. This is not only true for hard goods, but for food as well. The managers of Tactics Subscribers Read More...
A Fresh Start
Take a seat and enjoy sipping on a glass full of health. That's what an American shopping center is promising its customers now that it has become home to the first franchised smoothie and juice bar company to be USDA Organic certified. Tactics Subscribers Read More...