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Kids Get Their Own Mini Food Court Here
For better or worse, children are often the key to opening up shopping parents' purses. The happier and more comfortable they are in a retail environment, the higher a family-oriented mall's productivity will be. That has produced a whole new wave of dedicated services and amenities, including in the food court. Tactics Subscribers Read More...
Do You Offer Heli-drops to Your Mall’s VIPs?
Westfield calls it the ultimate VIP journey: A chance to skip the traffic and board a helicopter to head to the mall. The developer is offering the luxury service at two of its California properties—Read More...
Home for the Holidays
Talk about the ultimate gift: A chance to go home for the holidays. One family will get its prize reunion when Metropolis at Metrotown (Burnaby, Canada) wraps up its seasonal contest. The shopping center partnered with Tactics Subscribers Read More...
Podcast for the Haute Fashion Caste
Bayview Village (BV - Toronto, Canada) has never been shy about its posh positioning. It was really only a matter of time before it debuted on the podcast circuit. After taking on the role of brand curator and ambassador of all things style and lifestyle, marketing dir [...]
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Holiday Watch: Coach Window Auditions
Here we go with this week's first seasonal interlude: "Lights, Camera, Holiday" by Coach. Taking shoppers behind the scenes at a New York City casting call for the luxury label's holiday window display, the 85-second film is just long enough to present the latest fashion collection [...]
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Hillcrest Rolls Out the Welcome Mat
When Hillcrest (Richmond Hill, Canada) capped off its renovation earlier this fall, Lisa Resnic had two goals in mind: Quickly turn the #HillcrestGlowUp campaign buzz into sales and raise the property's CSR index. The marketing director's path to both was through center court, where she based a d [...]
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3 Reasons Why Car Giveaways Still Work
It's been a while since any mall marketer has thought of center-court car displays and contests as being innovative. That's maybe because they've been done the same way too many times. The team at Circus Strategic Communications (Circus), however, found three good reasons to help a convenience ma [...]
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Dialed into Style
Picture this: You've just checked in at a conference and find out that your interpretation of 'business casual' is a little more laid back than everybody else's. How do you refresh your look when there isn't much time before the evening's cocktail reception? One stylist's answer is simple: FaceTime. That stylist and self-described closet organiz [...]
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This Catwalk Fundraiser Is for the Kids
Mall-based fundraisers give charities access to wide audiences and shoppers an easy way to support people in their communities. However, they rarely provide opportunities for contributors and recipients to connect. One American center changed that last month when it invited young cancer patients to walk the runway at their own benefit event. On [...]
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Shoppers’ Little Secret Is Out
If you still rely solely on traditional demographic-based methods of consumer marketing, then you might be under the impression that giving shoppers what they need and want comes down to matching certain categories and levels of products and services to target customers based on socioeconomic status. You'd be wrong. That's because of one element th [...]
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