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More than CSR Posers: Busy Bees
It's diversification time for shopping centers striving to remain in today's retail game. Moonlighting as art curators, style influencers, tech promoters, and more, their marketers are taking on projects beyond the shop floor. This mall team is no different. Square One (Missi [...]
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This Mall’s Shoppers Can Pack Their Bags
This week is a big one for The Shops at Wailea’s customers, especially those who’ve been staring at their travel reward balances and wishing that they’d go up a little quicker. The Hawaiian center has a deal for them: Spend a minimum of US$75 at stores and restauran [...]
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They’re Engaged: That’s Your Cue
Keeping a cool head while planning a wedding takes willpower and a lot of support—retailers, bridal magazine publishers, and producers of rom-com flicks tapped into that a long time ago. If done mindfully, setting up wedding headquarters can pay off well beyond the I-do’s. Tactics Subscribers Read More...
Superheroes of the Road
It took Marché Central's Superheroes team just four days to raise C$14,410 (US$10,964) for charity in the Défi Challenge Québec 800, a road race that took runners on an 800km course across the Canadian province this past May 17-20. The team members ran the relay throug [...]
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Would Your Shoppers Dig a PoutineFest?
Given the popularity of clean living, retail event planners could be scolded for encouraging vendors to fork out copious amounts of fries smothered in cheese and gravy—the dish formally known as poutine. However, also providing shoppers with opportunities to burn those extra calories should make for guilt-free outings, which is what one lifestyle [...]
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Style Class in Session
Summer has just begun in America, but one consultancy has already set the back-to-school clock for young adults planning to head off to college in the fall. A Dormify crew is running a pop-up Style Studio at Tactics Subscribers Read More...
Facebook Launches Brand Collabs Manager
Influencer marketing is evolving from a side gig to a central strategy, and Facebook is doing what it can to move past its latest woes to take advantage of the trend. This week, it released a new tool, a Tactics Subscribers Read More...
Still Open for Business
"Out with the old" is the recurring line heard on the High Street, but "in with the new" is the true story, with pop-up related businesses beginning to mature from one-off retailing indulgences into more complex multi-platform models. The KINGDOM is one such destination. Ne [...]
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Who Can Resist Freshly Baked Bread?
F&B retailing meets multi-sensory marketing at The Shops at Wailea in Hawaii. Every weekday, from 3 pm until 6:30 pm, customers line up in the center's fountain courtyard to get their hands on freshly baked organic sourdough bread from the Tactics Subscribers Read More...
To Dad with AR Love
We've got another Father's Day marketing concept for you: digital photo cards with an augmented reality (AR) twist. The Bellevue Collection (Bellevue, USA) teamed up with Pixelfire to offer the service that [...]
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