Shoppers Plan Escape from Melbourne Central

The GPT mall’s new gaming experience boasts artificial intelligence technology.

Could you escape from a room in full lockdown in less than 50 minutes? Melbourne Central is daring its shoppers to try at its new entertainment destination that will challenge them in more ways than they can imagine. Welcome to the Exitus Escape[...] Tactics Subscribers Read More...

“Crack the Code” Competition Hits Barnsley

Sales Promotions & More, Seasonal Giveaways

Alhambra Shopping Centre is giving away a big prize to entice shoppers to head indoors.

If people are willing to line up just to get a small food sample or goodie bag, image how quickly they'll jump out of their seats to win £10,000 (13,000 USD). From A 10 a.m. until 3 p.m, August 16 through 20, they had a chance to enter the Alha[...] Tactics Subscribers Read More...

Xscape Yorkshire Gets Snowzone to Wakefield

Entertainment, Special Events

Trinity Walk shoppers beat the summer heat with some snow sledging runs.

Some 50 tonnes of snow kept shoppers at Trinity Walk last weekend. The shopping center is located in Wakefield, UK, so no this was not a freakish act of nature. It was pure unexpected entertainment. The center teamed up with Snozone from Xsca[...] Tactics Subscribers Read More...

Nordstrom Hosts “Off the Wall” Bash for Vans

Sales Promotions, Sales Promotions & More

The iconic skate brand is celebrating its 50th anniversary this year.

Nordstrom should really be charging visiting parents a nominal entry fee for its Pop-In@Nordstrom x Vans event because they're about to score some major points with their kids and teens while back-to-school shopping. The upscale American departm[...] Tactics Subscribers Read More...

The Gruffalo Gets Styled at The Broadwalk

Entertainment, Special Events

UK center launches weekly children’s program ahead of character appearance.

Anyone can use a little style upgrade once in a while, even a monster like The Gruffalo. Earlier this week, the popular children's book character got a complete makeover at the hands of young visitors to The Broadwalk Centre in Edgeware, UK. [...] Tactics Subscribers Read More...

Could a Store Pitch a Tent at Your Mall?

Pop-Up Stores, Shopping Center Business

Fashion pop-up brought a bit of Canadiana to American consumers.

A love of camping in the great outdoors and the technical clothing that will withstand the surroundings. Sounds like a Canadian experience, doesn't it? That was the idea that inspired one retailer to literally pitch its tent on the grounds of an[...] Tactics Subscribers Read More...

Titanic Brought to Life at Royal Victoria Place

Entertainment, Special Events

Experiential and educational exhibition transports mall visitors onto the iconic ship.

History buffs and fans of epic tales are being well served these days at the Royal Victoria Place (RVP) in Kent, UK. Until August 21, the center and media partner Times of Turnbridge Wells are hosting The Titanic, a highly interactive touring ex[...] Tactics Subscribers Read More...

The Great Musical Escapades

Entertainment, Special Events

Quartier DIX30 is about to wrap-up a five-week program of live world music.

It began with African dance in the square on July 14 and since then, shoppers from the Canadian city of Brossard and the Greater Montreal area have had a destination to celebrate a summer of arts and culture: Quartier DIX30. Until August 6, the [...] Tactics Subscribers Read More...

Prairie Ridge Center Reaches Final Phase

Development News, Shopping Center Business

Mixed-use property sprawls over 90 acres of land in South Dallas/Grand Prairie, Texas.

When Block & Company, Inc. headed an investment group to purchase a 90-acre property on the north side of Interstate 20 in Grand Prairie, Texas, back in 1998, it got a piece of not much more than untamed grassland. Eighteen years and six develop[...] Tactics Subscribers Read More...

BCSC Names Its New Chief Executive

Shopping Center Business

David Cooke to announce the council’s re-branding at its September conference.

There are exciting times ahead for the British Council of Shopping Centres (BCSC). Edward Cooke, formerly director of policy and public affairs, has now been confirmed as the new chief executive. The other big news: the council will be renamed, [...] Read More...