This Mall Podcast Is Different

Fashion and lifestyle products abound on Instagram, so finding a new angle for a center’s podcast makes sense.

Peruse mall websites at random and you'll be hard-pressed to find a homepage whose content isn't primarily about the new fashion season, foodie finds, and COVID-related updates. The same goes for social media accounts, especially Instagram. So [...] Tactics Subscribers Read More...

Shoppers to Hop On/Off the Web This Easter

Community Relations, Community Room

Australia Fair gets traffic going again in-center and online to help a local school.

Torn on where to deliver your next mall program? Don't overthink the on-site/online options. Just be present in both worlds and let shoppers decide where they'd like to join you. A current case in point: Australia Fair's Community Easter Bunny [...] Tactics Subscribers Read More...

Chadstone Pays It Forward in Education

Community Relations, Community Room

The donation-with-purchase scheme supports local students.

Legacy project planning isn't solely the domain of charities and social enterprises. Australia's Chadstone is proving that with the ongoing "Chadstone Loves Local" community campaign. Its latest initiative: A donation-with-purchase promotion th[...] Tactics Subscribers Read More...

No Screening, No Entry

Community Relations, Community Room, Customer Service

Self-evaluations are part of a new active screening process at this Canadian mall.

The best way to avoid getting bad news is to dodge the question. Well, that won't fly anymore in the Canadian city of Toronto where health authorities have had to put the hammer down to fight the COVID spread. The malls there are adapting.

C[...] Tactics Subscribers Read More...

Square One Says, Be Kind and Carry On

Community Relations, Community Room

The upscale center’s latest Insta event celebrates Random Acts of Kindness Day.

Category marketing meets community relations in Square One's Giving Kindness Giveaways. For seven days straight, the Mississauga (Canada) shopping center has been calling on its Instagram followers to take a moment, tag and compliment a friend,[...] Tactics Subscribers Read More...

Less Talking, More Doing at Val d’Europe

Community Relations, Community Room

Klépierre’s Greater Paris regional center to back female entrepreneurship this spring.

This month, Val d'Europe shopping center in Marne-la-Vallée, France, has been focusing its CSR energy and resources on women who are actively contributing to their local region's development. Until this coming Sunday and in partnership with th[...] Tactics Subscribers Read More...

2021 Time Capsule: Your Next CSR Initiative?

Community Relations, Community Room

Place2Be launches its outreach campaign to improve children’s mental health.

Six years after launching the Children's Mental Health Week, Place2Be is as resolute as ever to raise awareness of the importance of paying close attention to the mental wellbeing of children and youths, especially during the pandemic. The UK c[...] Tactics Subscribers Read More...

Yap and Stroll at Asbury Park

Community Relations, Community Room

Wonder Bar is out to rescue fun and a few furry friends.

Kids aren't the only ones feeling antsy during COVID. Family pets are, too, so Wonder Bar at Asbury Park Boardwalk (New Jersey, USA) is welcoming patrons and their four-legged companions for Yappy Hour. Held daily (noon until 8 pm) during the s[...] Tactics Subscribers Read More...

CSR Watch: Spotlight on Youth Awards

Community Relations, Community Room

This is one way to build stronger community ties in a virtual world.

There are just a couple of weeks left before Junior Achievement of Arizona and Republic Media cap nominations for this year's 18 Under 18 Awards. The program, which Simon's Arizona Mills is backing and helping to promote, will recognize student[...] Tactics Subscribers Read More...

Want Strong B2B Ties? Try This B2C Campaign

Community Relations, Community Room

A pop-up event moves shoppers to buy local and from brick-and-mortar stores.

When Rebecca Bird does her tenant rounds at Edmonton Green shopping center in London (UK), it's like taking a stroll through the community. As the retail manager, finding creative ways to support merchants and service providers has been a top p[...] Tactics Subscribers Read More...