Chadstone: The Campaign a Mother Could Love

Gift Cards, Loyalty Programs, Sales Promotions & More, Seasonal Giveaways

Simplifying online browsing is one of the Victoria center’s strategies to motivate shoppers.

Chadstone is doing things a little differently than most shopping centers to drum up Mother's Day sales. The Aussie fashion and leisure destination has posted a searchable guide online to help customers pinpoint potential gifts with four archet[...] Tactics Subscribers Read More...

Mall Rats Get Posh Treatment at Chadstone

Loyalty Programs, Seasonal Giveaways

Loyalty program membership comes with privileges and prizes this Lunar New Year.

As the self-proclaimed Fashion Capital, Chadstone aims to deliver premium experiences and that includes its seasonal contests and giveaways. To mark the Lunar New Year (the Year of the Rat, January 18-25), the Australian center has turned its L[...] Tactics Subscribers Read More...

Loyal to the Deals

Loyalty Programs, Sales Promotions & More

Outlet developer applies its winning formula to yet another property.

VIA Outlets can now count its Fashion Arena Prague Outlets among its centers that formally bring the style-obsessed together in search of the best deals on the latest looks. Technology, along with discounts, has a part to play in this scheme. [...] Tactics Subscribers Read More...

Mall Turns Shoppers’ Steps into Rewards

Loyalty Programs, Sales Promotions & More

This loyalty program moves consumers along the retail journey.

You can forget about pedometers and branded gym towels; this program has nothing to do with fitness. What the marketing team at Val d'Europe (Marne-la-Vallée, France) is after is a healthy return on promotional investment and it is rewarding th[...] Tactics Subscribers Read More...

Rewards Await Influencer Shoppers

Loyalty Programs, Sales Promotions & More

Aussie mall pushes program to find Local Legends in its community.

There are two ways to turn a center into a must-shop destination: deliver your own marketing pitch or entice existing customers to do it for you. One Australian center chose the latter, and it's using its reward program to support word-of-mouth [...] Tactics Subscribers Read More...

6 Avoidable Reasons Why Loyalty Schemes Fail

Loyalty Programs, Sales Promotions & More

Tenant relations, digital innovation, and data management are key to succeed.

Loyalty marketing; everyone is trying to do it, but very few are getting it right. Shopping centers are becoming increasingly experimental and, as the race is on to become the most digitally connected property, a loyalty scheme is the obvious ch[...] Tactics Subscribers Read More...

Starwood Rolls Out Loyalty Program

Loyalty Programs, Sales Promotions & More

By next year, nearly all of the company’s centers will offer Oh, So, Simple Rewards.

While some American developers are planning to ease off the retail push on Thanksgiving Day, Starwood Retail Partners is giving its center-bound shoppers a little something extra to jumpstart holiday trading. It's the company's way of celebratin[...] Tactics Subscribers Read More...

Petit Bateau Is Wooing Families with Music

Loyalty Programs, Retailer Roundup

Retailer has extended its services and marketing reach with a branded radio station.

Petit Bateau will be celebrating its centenary in 2020, and it's a testimony to its ability to remain true to its roots while evolving with the times. Named after a French nursery rhyme, the upscale retailer is known around the world mostly for [...] Tactics Subscribers Read More...

Membership Offers New Privileges at intu

Loyalty Programs, Sales Promotions & More

UK shopping center developer signs a landmark deal with MBNA.

intu has just signed off on what could be a potentially lucrative exchange. It traded access to its 35 million annual shopping center visitors for its name on a credit card. Now it needs to convince consumers that the perks this co-branded payme[...] Tactics Subscribers Read More...

Shoppers to Hop on Smoothie-Making Bike

Loyalty Programs, Sales Promotions & More

While athletes compete in Rio, The Mall Wood Green is keeping kids active at home.

It's summer in the UK, and it's hot. What do shoppers there crave? The Mall Wood Green is suggesting fresh fruit smoothies that are as good for customers' health as they are tasty. On August 11, the center will give its customers a chance to mak[...] Tactics Subscribers Read More...