Making Some Noise

Loyalty Programs, Sales Promotions & More

Centre Commercial La Part-Dieu, of France, actively recruits for its loyalty program through a variety of mediums.

The marketing team at Centre Commercial La Part-Dieu in Lyon, France doesn’t believe in the “build it and they will come” approach to managing its loyalty club. It periodically goes on the campaign trail to recruit new members. La Part-Die[...] Tactics Subscribers Read More...

Looking To The Future

Loyalty Programs, Sales Promotions & More

Although malls have traditionally focused on female fashionistas, students are getting more and more attention.

Mall loyalty programs have traditionally been focused on fashion-loving female shoppers. However, marketers are now realizing that to sustain their centers' growth and productivity they’ll have to broaden their reach and pay more attention to [...] Tactics Subscribers Read More...

Beyond Reward Points

Loyalty Programs, Sales Promotions & More

When it comes to loyalty programs, there are alternatives to discounts and freebies.

It is great that your shoppers like collecting loyalty reward points that earn them discounts on merchandise and services throughout your center, but there’s a downside to that. It gets your most loyal customers hooked on the prospect of payin[...] Tactics Subscribers Read More...

Scratching Each Other’s Backs

Loyalty Programs, Sales Promotions & More

“The Big Chat” initiative by Festival Place was a simple concept: customers would help lure new customers away from competing centers, and receive perks and rewards in return.

Festival Place is as keen to thank shoppers for their ongoing patronage as any other center in the UK. It’s been doing it for a while through its festival Rewards program, which connects the marketing team and tenants with their customers. How[...] Tactics Subscribers Read More...

The Stuff of Eco-Champions

Community Room, Loyalty Programs, Sustainability

Over four weekends, Kingdom and Clyde Shopping Centers showed children how they could help the environment and become Eco-Champions.

The UK’s Kingdom and Clyde shopping centers tried something different to encourage repeat visits from local families this past summer. They held a “Go Environmental” series of special events and promotions over four weekends, and tied in a[...] Tactics Subscribers Read More...

Parking Perks

Loyalty Programs, Parking, Sales Promotions

VivoCity’s sales promotion doubles as a loyalty program, offering customers free parking.

Singapore’s VivoCity is revving up sales and giving shoppers an incentive to join its loyalty club with a car park promotion. For every SGD 50 (approx. $35) spent in one day (maximum of three combined receipts), shoppers earn one loyalty point[...] Tactics Subscribers Read More...

The 5% Club

Loyalty Programs, Sales Promotions

Retailers have relied on discounting to drive sales, but it can only be a short-term strategy.

Price has become a major marketing tool over the past few months, but new ways of generating sales have to be developed for retailers to prosper in a new economic environment. Sports Power, the Australian sports apparel retailer, developed a [...] Tactics Subscribers Read More...

Weather Eye

Loyalty Programs, Sales Promotions & More

In challenging economic times, a loyalty program is more important than ever. It provides a roster of family entertainment and activities that is free at a lifestyle destination so that shoppers can still come out and have a great time.

No one dares to pronounce the "R" word too loudly, but markets around the globe are feeling the ripple effects of the correction, the downturn or whichever euphemism you wish to use to describe a battered economy. The causes are well known. R[...] Tactics Subscribers Read More...

Bluetooth Fairy at Menlyn Park

Loyalty Programs, Sales Promotions & More

The South African centre gets personal with shoppers through their mobiles.

iPods and mini-makeover vouchers are among the goodies that Menlyn Park Shopping Centre in Pretoria, South Africa, has been handing out to shoppers since it introduced its Bluetooth loyalty programme. Until 31st December, Menlyn Park is encou[...] Tactics Subscribers Read More...

Space Adventures

Entertainment, Loyalty Programs, Sales Promotions & More

Forum Madeira’s Children on the Moon program gives little ones a chance to discover the wonders of space.

The common area in Portugal’s Forum Madeira is probably as close to outer space as local school children will ever get. On 5th April, the shopping centre launched Children on the Moon, a new program that teaches young visitors, ages five to 10[...] Tactics Subscribers Read More...