Centre Commercial La Part-Dieu, of France, actively recruits for its loyalty program through a variety of mediums.
Although malls have traditionally focused on female fashionistas, students are getting more and more attention.
“The Big Chat” initiative by Festival Place was a simple concept: customers would help lure new customers away from competing centers, and receive perks and rewards in return.
Over four weekends, Kingdom and Clyde Shopping Centers showed children how they could help the environment and become Eco-Champions.
In challenging economic times, a loyalty program is more important than ever. It provides a roster of family entertainment and activities that is free at a lifestyle destination so that shoppers can still come out and have a great time.
Forum Madeira’s Children on the Moon program gives little ones a chance to discover the wonders of space.