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Leasing

JLL Crowdfunds New Dining Options

Leasing, Shopping Center Business

JLL helps crowdfunding platform for the food and beverage business go national.
EquityEats, a new crowdfunding platform for the food and beverage business, has recently joined forces with JLL. It's like Kickstarter for the restaurant investment crowd. While Kickstarter has been the launching point for documentaries, vi[...] Tactics Subscribers Read More...

American Dream Announces New Brands

Leasing, Shopping Center Business

Image credits: American Dream

The center, due to open in 2017, welcomes two new brands that will delight children and the young at heart.
Xanadu is coming along. Just a few years ago, the site of the future New Jersey dream mall sat empty and undeveloped. Now dubbed American Dream, it's so close to reality that two major experiential brands have signed on—Sea Life and Legoland D[...] Tactics Subscribers Read More...

Leasing Team Appointed for White City

Leasing, Shopping Center Business

The major West London regeneration project spans 145 acres, and will be a truly multi-purpose hub with new residential units, offices, retail, leisure, and a research and innovation center.
Stanhope Plc and Mitsui Fudosan UK Ltd. have taken another important step in the redevelopment of White City Place and Television Centre in West London. The partners have retained Bruce Gillingham Pollard (BGP) and Restaurant Property to handle [...] Tactics Subscribers Read More...

Walk In, Roll Out

Leasing, Shopping Center Business

Skatecycle Action makes first foray into direct-to-customer retailing with Aventura Mall booth.
Skateboarders and trial riders are often thought of as seekers of dusty, back alley shop retail experiences. Alon Karpman of Brooklyn Workshop (BW) knows better. The attorney-turned-entrepreneur launched his Freerider Skatecycle (a self-propelle[...] Tactics Subscribers Read More...

Leased At Last

Leasing, Shopping Center Business

After its cinema tenant pulled out, and a new multiplex opened nearby, Wyoming Valley Mall knew it would have to look elsewhere to fill its vacancy. As luck would have it, KISS Theatre Company was looking for a new location.
It’s fitting that KISS Theatre Company’s first performance at America’s Wyoming Valley Mall (WVM) last January was of The Wizard of Oz. The sold-out show marked the end of a three-year tenant search that must have made every member of the [...] Tactics Subscribers Read More...

The BFF Challenge

Leasing, Shopping Center Business, Social Media Campaigns, Technology Lab

To entice Forever 21 into leasing, Lime Ridge Mall challenged youth to show displays of friendship at the mall and answer a survey regarding the store.
Last October 14, Canada’s Lime Ridge Mall offered shoppers a challenge: to display their friendships in public for a chance to instantly win a gift card. The mall was really on a mission to impress Forever 21 executives during their mall tour,[...] Tactics Subscribers Read More...

The Prefab Factor

Leasing, Shopping Center Business, Style Lounge, Sustainability

Melbourne Central experiments with an alternative, eco-friendly temporary retail concept.
When Lulamae decided to use Melbourne Central’s mall environment to promote its fashion brand to Australian holiday shoppers, it had one major requirement: its boutique had to remain on the high street. Breathe Architecture made that seemingly[...] Tactics Subscribers Read More...

Working It Together

Leasing, Shopping Center Business, Technology Lab

Marketing and Leasing join forces to boost productivity.
Anyone who still believes that marketing and leasing can operate completely independently from each other will soon hit some major career roadblocks in the shopping center industry. With every square inch on a center's property up for rent to re[...] Tactics Subscribers Read More...

The Way Out

Leasing, Shopping Center Business

Sponsorship & Partnership Deals Give Marketers Room to Grow and the means to keep a healthy bottom line.
The NEC in Birmingham, UK, was teeming with activity this past September, as more than 350 exhibitors set up camp for three days to promote their properties and services to visitors attending the National Venue Show. Among them was thecentre:mk,[...] Tactics Subscribers Read More...

Open for Business

Leasing, Property Management, Shopping Center Business

The key to marketing retail and shopping parks is in making the most of the properties’ unique outdoor structures.
From the time they are conceived and built, retail and shopping parks can legitimately claim to be destination properties. These trading areas cater mainly to shoppers with a purpose, people who seek out a particular retail category or brand. An[...] Tactics Subscribers Read More...
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