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Community Relations

Retail Relations, the Canadian Way

Community Relations, Pop-Up Stores

Uniqlo gives pop-up customers the choice to pass their free gifts on to others.
This pop-up's name says it all: The Welcome Store. Japanese fashion retailer, Uniqlo set it up last month in the city of Toronto to connect with the community in which it made its local market debut just a year ago. The purpose was to show its a[...] Tactics Subscribers Read More...

Mall Pop-ups Are for the Media, Too

Pop-Up Stores, Shopping Center Business

Brick-and-mortar environments can help magazines deliver unique experiences.
Just as online pure-players are beginning to measure the value of face-to-face interactions with shoppers, magazines are also looking for connection points with readers, beyond their printed pages, websites, and social media accounts. That's whe[...] Tactics Subscribers Read More...

Mall Opens Own Store to Promote Brands

Pop-Up Stores, Shopping Center Business

The space will provide a showcase for unique labels and retail concepts.
There seems to be a trend developing in Canadian retailing: shopping centers acting as not only landlords, but also as curators of their own branded shops. Gone are the days of the big generic boxes; they've given way to a much richer experience[...] Tactics Subscribers Read More...

This Mall Now Has Its Own Branded Pop-up

Pop-Up Stores, Shopping Center Business

Backed by a media partnership, a marketing and style director swings open the doors of a new fashionable hangout.
As fall ushers in, Canadian consumers get ready to hunker down and rediscover the joys of cozy days and evenings at home. Not great news for retail marketers who need to get them off the couch and away from the tempting ease of Internet shopping[...] Tactics Subscribers Read More...

Starbucks Serves Java in Boxpark Garden

Pop-Up Stores, Shopping Center Business

Coffee company created a pop-up outdoor destination to promote its chilled drinks.
Chain retailers are beginning to understand the appeal of independent shops, and they are coming up with spin-off concepts to make the customer experience a little more interesting. Just as Vans has its Zooper Store at Germany's Bikini Berlin po[...] Tactics Subscribers Read More...

Bullring Shoppers Bite into Summer

Pop-Up Stores, Shopping Center Business

UK center has tasty offers coming during its Summer Food Fest.
The grocery wars aren't just happening between store chains, but also right on crowded aisle shelves with brands desperately trying to catch consumers' attention. One strategy has been for marketers to step out and chase unconventional promotion[...] Tactics Subscribers Read More...

Snapbots Touch Down at the Mall

Pop-Up Stores, Shopping Center Business

These bright vending machines seem to create a sensation wherever they pop up.
People line up for store openings, celebrity appearances, fashion sales, and catwalk shows, but for vending machines? One American brand has managed to convince consumers to do so with a mix of colorful design and the thrill of the retail hunt. [...] Tactics Subscribers Read More...

Art Focus for New Pop-Up Leasing Program

Leasing, Pop-Up Stores

US developer’s new leasing strategy blends retailing and community relations.
Pop-up stores have proven their effectiveness as retail incubators for new designer labels and creative food concepts. One developer is now testing its center's short-lease space as a social hub. WS Development's The Street center near Boston[...] Tactics Subscribers Read More...

Would You Like a Date with Your Coffee?

Pop-Up Stores, Shopping Center Business

London coffee lovers get a special romance menu at a center pop-up.
If you think that you're an expert at ordering coffee to go, think again. We bet you don't know how to ask for a side of romance with your favorite drink. They're called Chappuccinos and Femmericanos, actually, and they were all on the menu last[...] Tactics Subscribers Read More...

Who Wants to Play Grocery Store Keeper?

Amenities, Customer Service, Pop-Up Stores

Swiss mall debuts a new partner “grocery store” that’s just for kids.
There's a new temporary tenant at Glatt shopping center in Switzerland: a Mini Migros grocery store that's sized and outfitted to give children a place to take charge of one of life's most common tasks. But let's face it, this play area is also [...] Tactics Subscribers Read More...
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