BMW Mini China’s latest PR stunt is a small-scale mobile boutique that fits in a stretched version of one of its trendy cars.
Girl Scout Shop pops up at the Mall of America and yes, it sells a whole lot more than those tempting cookies.
Retail giant Walmart tests two micro-stores in California to serve as pop-up showrooms where consumers can view, touch and feel products sold on Walmart.com
Any leasing manager would consider deals with temporary tenants, if only these could enhance their mall’s retail mix and productivity.
Four people living in a tiny Parisian subway platform apartment? That’s IKEA’s version of social media-based reality TV.
There was a time when creativity in marketing was fueled by replete budgets and the ability to develop lavish advertising campaigns. These days, it’s the lack of funds that is driving marketers to come up with ingenious ways to drive traffic to their centers.