Melbourne GPO Retailers in the Limelight

Mall Websites, Technology Lab

Mall uses website’s Talk Shop profiles to help build and nurture retailer/shopper relationship, and adds entertainment element with monthly Mix Tapes playlists.

Irene isn’t an haute-couture designer, but she is somewhat of a fashion prodigy. She started her tailoring career as a 12-year-old apprentice in Greece. She’d just be known as the lady who works at Absolutely Altered & Tailored in Melbourne�[...] Tactics Subscribers Read More...

Walmart Debuts New Online TV Series

Mall Websites, Technology Lab

Entrepreneurs making everything from bottled water to bedding to GPS pet trackers hope to get their products on the mass retailer’s shelves.

Walmart is looking for the next consumer product tycoon, and its search has taken the shape of a new online reality TV series. The stars are would-be entrepreneurs competing in the retailer’s America-wide Get on the Shelf contest. Each week[...] Tactics Subscribers Read More...

Branding in the Fast Lane

Apps, Mall Websites, Technology Lab

The Bay Centre hits the Victoria Streets and the Infobahn with mobile booth that turned ordinary shoppers into VIPs.

The mobile photo booth that The Bay Centre set up on the streets of Victoria, Canada, last fall looked a lot like a pit stop lane. The mall’s promotional crew stopped passersby in high-traffic downtown areas, gave them a quick pitch on the “[...] Tactics Subscribers Read More...

GGP Revisits Decades of Style

Mall Websites, Technology Lab

Game tests shoppers’ knowledge of fashion history in national mall contest whose grand prize was, appropriately, a $5,000 scholarship.

General Growth Properties (GGP) is starting its back-to-school season with an online pop quiz for its shoppers nationwide. Delivered on GGP mall websites, it’s the key to winning a $5,000 scholarship, a Lenovo IdeaPad Yoga 11s or one of severa[...] Tactics Subscribers Read More...

Welcome to the Winter Wonderland

Mall Websites, Technology Lab

As these Canadian malls have shown, holiday entertainment doesn’t need to be confined to the mall. It can also take place online.

Once the goblins and zombies had crawled back into their holes after last Halloween, six Bentall Kennedy (Canada) LP malls on Canada’s West Coast switched to holiday mode with their Catch the Spirit online experience. Bower Place, Capilano [...] Tactics Subscribers Read More...

Dressed to the Nines

Mall Websites, Technology Lab

St. Vital Centre turns its styling tips into social events with new She’s Got the Look campaign.

When in doubt, get the bigger size. Isn't that what American talk show star Oprah Winfrey used to say? It's valuable advice, but there's much more to putting together a look that fits and is also fitting for the fashion times. St. Vital Centre's[...] Tactics Subscribers Read More...

Square One Focuses Customers’ Attention

Mall Websites, Technology Lab

Canadian mall closes the Web loop and keeps customers on its website, even when they want to browse its latest social media posts.

Forget about leaving shopper communication matters to chance; Square One is taking a more proactive approach. Its website includes a top-level tab where shoppers can access the center’s social pages on Facebook, Twitter, Pinterest, Instagram a[...] Tactics Subscribers Read More...

The Nice List 2.0

Mall Websites, Technology Lab

BeMerrySanta.com’s magical online badge generator is a handy little tool that gets children on the Nice list.

Getting on Santa’s Nice List used to be solely a matter of character, but not anymore. With a growing number of children to monitor, things are getting busier in the North Pole, so now it seems parents are puling all the stops to give their ch[...] Tactics Subscribers Read More...

Forest City Showcase

Mall Websites, Technology Lab

The shopping center developer ditches its generic, directory-style website for a more dynamic customizable format. Fashionistas will likely approve.

Nick Verreos and Jeannie Mai love fashion and they’re out to find America’s next chic stylist among those who shop at Forest City Enterprises (Forest City) malls. Verreos being a Project Runway designer and red carpet host, and Mai juggli[...] Tactics Subscribers Read More...

Back to the Digital Drawing Board

Mall Websites, Technology Lab

Rockland Centre transforms its static website into a more flexible hub from which to manage all of its digital initiatives—from sales promotions to social campaigns.

Consistency has been the goal in marketing for a long time. Malls have put a lot of effort into delivering the same message across all promotional platforms at their disposal—from print ads to websites. Doing so, they thought, would reinforce [...] Tactics Subscribers Read More...