While some were a bit slow in getting on board, these companies and centers were mindful of their presence online from early on. We take a look at their campaigns and strategies.
The Mall at Cribbs Causeway commissioned a £1 million (US$1.4 million) multimedia marketing campaign, to portray itself as the ultimate ‘retail therapy’ destination to its core demographic: women around 35. To build on the success of this campaign, the mall then developed another for the holidays.
To welcome Santa back to its halls, Christiana Mall combined Yuletide cheer, timeless tradition, and technological innovation into a magical event.