We examine some marketing strategies for small centers. Although the numbers constantly change, approximately 45,000 of 47,000 malls in the U.S. are small centers on a shoestring budget.
As an enhancement to the shopping experience, Bluewater offers guests over 50 acres of landscaped parkland. Bluewater partnered with Land Rover to create the “Land Rover Adventure Zone”—an hour-long guided ride that showcases the scenic parkland, as well as Land Rover’s 4x4s.
Six contestants competed for seven days to win a new car, with the public voting one of them out of the car each day.