In an interesting marketing twist, Lambton Mall mailed out 30,000 pieces of wrapping paper to local homes. One side of the paper had holiday-themed visuals, while the other side featured a full-color calendar of mall events.
Botany Town Square got to connect with its community during a 4.5 mile Santa parade, which peaked when Santa stopped to pick up a special young friend. Afterwards, Santa turned on the mall’s 27-foot Christmas tree and guests were treated to entertainment for the whole family.
Santa’s arrival at The Galleria at South Bay—in a local traffic helicopter—was among the highlights of weeks of festive activities planned.