Even when you do nothing, you’re communicating something. When it comes to communications within your mall, the argument still holds. Shoppers are definitely picking up on all sorts of messages being sent—whether you mean to send them or not.
It’s official, you can’t do everything. For a business as vast and complex as a shopping center, communicating with an endless array of interested parties can become a logistical nightmare. Before you make your next advertising or communications outsourcing decision, take a moment to talk to these sources.
Encouraging entrepreneurial spirit among young people ages 6 to 15 was the focus at St. Albert Centre. Kids were invited to get a head-start on their future business careers with a program that helped them to set up shop and sell their products in the mall’s common area.
Lehigh Valley Mall created a Teen Board to assist with various events. In return for their help, the teens learn about retailing, gain valuable experience, and get to take on special roles—merchandising, sampling, and modeling.