Mall Styling Service Goes Off-Site

Style Lounge, Stylist and Personal Shopping Services

Interactive digital mirror is the key to this tourism marketing trial.

Westfield Stratford City in East London is running a little Digital Age experiment. It's taking its personal styling service off-site and to the local Sanderson boutique hotel's suites via the Internet. To try it out, shoppers will have to get s[...] Tactics Subscribers Read More...

LV Makes Social Promise to UNICEF

Charity Partnerships, Community Room

Louis Vuitton’s celebrity followers entice the public to pledge support to the nonprofit.

Who would dare challenge the sacred code of the pinky swear? We know it sounds like something best left for schoolyard rituals, but the universality of it and the memories it evokes are enough to make it the central concept in Louis Vuitton's cu[...] Tactics Subscribers Read More...

SouthBay Pavilion Helps #CoolKidsSave

Community Room, Mall Clubs

California center brings big financial concepts to children’s level.

April 16 is International Children's Day, which also happens to fall during Financial Literacy Month. SouthBay Pavilion will be honoring both when it hosts its second annual Cool Kids Save event. This year, the California center partnered wit[...] Tactics Subscribers Read More...

Laurier to the Mobile Phone Rescue

Customer Service, Services

No more techno tantrums for this Canadian shopping center’s customers.

Remember how we were recently telling you that the best business ideas were the ones that could ease consumers' pain points? Well, Laurier shopping center in Québec city, Canada, has come up with a good one for its mobile-dependent visitors. [...] Tactics Subscribers Read More...