Students Turn Mall Furniture into Art Pieces

CrownGate’s decorating competition has transformed its indoor environment.

CrownGate Shopping Centre received 622 entries for its second annual decorating competition, and now nine students from the Herefordshire and Worcestershire (UK) regions will see their book-shaped bench art on display within the center's Chapel [...] Tactics Subscribers Read More...

Mall Shows Real Impact of Donations

Charity Partnerships, Community Room

World Vision experiential installation takes Broadwalk shoppers on Journey of Hope.

Who knows what really happens to charitable donations? It's the type of question that often prevents people from opening their wallets and contributing to the many causes that fundraisers champion. It's with this in mind that World Vision, a glo[...] Tactics Subscribers Read More...

Mall Walkway Gets a Timely Facelift

Shopping Center Business

Moreno Valley Mall has plans for what could have been an off-putting area.

What do you do with an empty mall walkway? You dress it up and hope for the best. Moreno Valley Mall didn't quite leave things entirely to chance when it decided to cover up a rather dreary-looking walkway, even if it will now be up to shoppers [...] Tactics Subscribers Read More...

Nestlé Unveils Its Past with Nest Pop-up

Community Relations, Community Room

Exhibit takes visitors on the brand’s successes and challenges over the past 150 years.

It's been 150 years since Henri Nestlé opened his first factory in Vevey at Lake Geneva, Switzerland, back in 1866. To mark this milestone, the brand went back to its birthplace to set up a 6,626 m2 (just over 71,322 sq.ft.) pop-up open house t[...] Tactics Subscribers Read More...

Malls Get Their Game Face On

Community Relations, Community Room

Fans offered plenty of opportunities to celebrate this packed summer of sports.

As national teams from around the world wrap up their trials ahead the Rio 2016 Olympic Summer Games, brands and retail destinations are positioning themselves as the ideal partners for fans of the ultimate sporting event series. Brentwood To[...] Tactics Subscribers Read More...