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Charity Partnerships, Community Room
TV personality, Rick Mercer is among the celebrities who have joined the campaign.
Nobody will be dumping ice buckets on their heads for this challenge, but organizers are hoping for the same type of momentum to build as it had for the global ALS campaign. Yorkdale (Toronto, Canada) is only asking its customers to take a vide[...]
Entertainment, Special Events
Malls will have a harder time convincing families to visit stores to collect goodies this year.
Retailers selling boxes of candy bars and other sweets might not run out of stock this Halloween, as some parents will choose to pass on trick-or-treating to shelter their children from possible COVID-19 infections. Likewise, it will take more [...]
The Morguard center’s BeYou community program is helping to fight youth isolation during COVID-19.
It's an unusual year for Big Brothers Big Sisters of Canada, to say the least. The organization that normally gives youth much-needed mentorship opportunities through one-on-one interactions with caring adults in real life has seen nearly all i[...]
Advertising Creative Design
The common experience of altered lifestyles during COVID-19 isn’t eclipsing individual stories in this retail campaign.
When does a person's history become worth recounting? For one Kiwi shopping center, the answer is, as soon as he or she steps onto its property. The proof: A video series that zeroes in on unique life and style journeys.
"This Is Me," the Sp[...]
Food & Beverage, Sales Promotions & More
Despite new safety protocols, Boxpark is finding ways to keep its community hubs lively and destination-worthy.
Street food and drinks have always been at the heart of the Boxpark container mall concept. With the pandemic, the UK operator that has three London locations in Shoreditch, Croydon, and Wembley had to figure out a way to tightly manage shopper[...]
With a little ingenuity, cafes and other eateries could alter their business models to generate bulk sales.
While some CBD food and beverage retailers are lamenting the mass office worker exodus during COVID-19, a coffee company is extending its brand's reach all the way to telecommuting employees' homes.
If you're a company like Van Houtte Coffee[...] Tactics Subscribers Read More...
