A parade of male and female hardbodies turns streets into catwalks and leads local residents to Scarborough Beach for a close look at the season’s new swimwear and cruise fashion lines, and a little entertainment.

In the race to gain retail dominance, every shopper’s vote is a swing vote. Dufferin Mall runs on the accessible fashion platform.

Holographic 4D experience part of new Polo Women’s New York City brand launch, mixes live performance and computer-generated content.

Sandton City and Audi had made an impression a while back with their “big top” show during SA Fashion Week. The South African mall brought back the theme for the holidays, this time with Zip Zap Circus, to help get kids off the streets.

Don’t be fooled: Kids have a strong fashion sense and they’re confident enough to express it. Even Fashion Guy John Chwyl learned a thing or two.

Fashion Week is a time to look way ahead to the next trends, but MEC uses its archived coverage of the style event to bring shoppers up to speeds right before a new fashion season begins.

Ayala Malls’ Glorietta celebrates launch with mega fashion show

A model search produced the amateur lineup for Swansea Mall’s Back-to-School Bash fashion show.

Tamarack Centre boosts publicity by 324% with a Mexican-themed fundraiser.

A more Web-savvy Bayview Village hosts another category marketing campaign.