High-mileage mall walkers at Sierra Vista Mall were acknowledged at a special breakfast, and were awarded with engraved floor tiles of their own.
Kenwood Towne Centre has a history of commitment to the arts, so it made sense for the Cincinnati Symphony Orchestra to set up and promote itself in-centre. The mall enjoyed free publicity, and the symphony’s following concerts saw attendance increases over 20%.
Villa Linda Mall’s “100 Percent Off Holiday Sale” saw 2,500 customers receive a mock checkbook containing five 20% off coupons, to be used over four days.
Apache Plaza gave back-to-school shoppers a chance to unlock a prize locker and win the contents each day. Back-to-school sales increased by 28 percent.
Santa’s arrival at Hickory Hollow Mall was an unforgettable experience, thanks to his six live reindeer on-scene. Such a large crowd was drawn that the food court ran out of food, and recorded sales were up more than 25 percent.
Pet photos with Santa proved to be lucrative for Moorestown Mall, bringing in more than double the entire day’s sales in just one evening.
Melbourne Square’s “Window Shopping” ad campaign used a “Penny Wise” character to share consumer tidbits, product news and trends, and sale information about the mall’s stores. Penny also appeared in a full-page newspaper ad each month, advertising upcoming events.
The Centre at Salisbury matched every dollar shoppers spent with Festive Money, which was used to bid on over 100 items at auction—including a new car. The average purchase per visit increased from $45 to $162.
Sheppard Centre gave patrons the opportunity to brighten a less-fortunate child’s Christmas. Shoppers could purchase and dress/paint a doll or toy soldier, then donate it via the center. Participants received gift cards as thanks.
Come Back Cards, a reward for shoppers during seasonal campaigns, helped to keep traffic flowing into North Dartmouth Mall.